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Courses/Curriculum Guides


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Areas of Study

 

The College of Business and Economics has the qualified professors and resources to give you a well-rounded college experience and the business competencies you will need to succeed in your career or in graduate school. In the following paragraphs, we briefly describe several of our majors. As you develop your specific questions, we would welcome the opportunity to talk with you about all that Ashland has to offer.

 

Accounting

Accounting majors are in high demand in public accounting firms as well as in the internal accounting departments of businesses and government agencies. Accounting is also an excellent background for those who wish to assume leadership and executive positions. Students may also choose to broaden their career options by becoming certified public accountants. All of our accounting courses meet the requirements for CPA certification. In addition to a focus on specialized knowledge, managerial thinking skills, and communication skills, our accounting program highlights the following competencies that are very relevant to success in the accounting field: setting and achieving high ethical and professional standards; teamwork; and proactivity.

 

Business Administration

The business administration program at Ashland prepares students for some of today's most promising careers. We offer business administration majors in accounting, business management, finance, hospitality management, management information systems and marketing. Minors are available in accounting, business management, management information systems, finance, hotel and restaurant management, international business, and marketing.

 

Business Management

 

As a business management major, you can acquire the knowledge you need to be successful as a business manager or entrepreneur. You will develop the managerial skills to form effective teams, lead people, manage resources, and understand the conceptual frameworks required to operate a business. Graduates of our business management program are well-prepared to pursue graduate programs or management careers in a wide variety of business and non-business enterprises. As you progress through the program, you will develop a personal portfolio that lists your accomplishments and shows examples of your work. This helps to prepare you for the interview process and allows prospective employers to learn more about your potential. Course work includes contemporary issues as they relate to designing and managing effective organizations in the 21st century. Our focus on hands-on learning helps to illustrate the challenges of managing an organization in today's business climate as you study human resource management, organizational behavior, organizational design, operations management, corporate policy, and strategic planning. With the use of the latest technology, we will teach you how to systematically solve business problems using multiple managerial tools.

In addition to a focus on specialized knowledge, managerial thinking skills, and communication skills, the management program helps students to develop the competencies of:

Economics

The field of economics is particularly exciting at this moment in history. Industrial privatization and newly emerging global markets such as those of Eastern Europe, China, and other third-world countries require the expertise of a growing number of economists and business people. As an economics major, you will study the principles and institutions that form the foundation of our economy. We will expose you to the policies that affect the development of industries, the growth of the economy, and consumers' standard of living. This knowledge combined with the liberal arts courses you will take at Ashland will contribute to your problem-solving ability and help you to become an effective citizen.

The Economics Program at Ashland offers several majors: a BA, with a major in economics; a BS in business administration, with a major in economics; a BS in education, with a major in elementary education and a concentration in economics and business (grades K-8); and a BS in education, with a major in comprehensive social studies (grades 7-12). Our program also has the depth to prepare you for graduate study if that is your interest. Our affiliations with other schools make it possible for you to take classes in other parts of the world-at The London School of Economics in England, for example.

In addition to gaining specialized knowledge and communication skills, economics majors focus most of their attention on the key managerial thinking competencies of logical thinking, conceptualization, and the application of theories and concepts to the problems found in the real world.

 

Finance

Finance students obtain knowledge in corporate finance, financial strategies, security analysis, investment portfolio management, money and banking, insurance, and global finance. They also have the unique opportunity to manage a portion of Ashland's endowment fund-- actually making decisions about buying and selling of equity, fixed income, and other securities. They may also choose a curriculum to
prepare to take the NASD Series Seven examination and become a licensed securities broker immediately upon graduation.

In addition to a focus on specialized knowledge, managerial thinking skills, and communication skills, our finance program will help students to develop the competency of maintaining high ethical and professional standards.

 

Hospitality Management

arrowHospitality Management

The Hospitality Management program is accredited by Accreditation Commission for Programs in Hospitality Administration.

Ashland's Hospitality Management program has a well-deserved reputation for excellence, concentrating on the management aspects of the industry. The major begins with the business administration core and adds courses in hospitality accounting, hospitality marketing, institutional employment, hospitality law, and food production. Depending on their area of interest, students can focus
their studies in the areas of hotel, restaurant, or management.

Practical experience is another important aspect of the program and 640 hours are spent working in the hospitality industry. Our students work at well-respected companies such as Disney World, Marriott, and Hyatt. This kind of experience will give them firsthand knowledge of the industry and a head start on their career.

Our hospitality management students are in demand because, in addition to a focus on specialized knowledge, managerial thinking skills, and communication skills, we insist that students develop the following important competencies: setting and achieving high standards; stamina; adaptability; and teamwork.

 

International Business

This major combines a solid core of business courses with classes in international business/culture, international marketing, global finance, global management, international economics, and foreign languages.  As a graduate of this program, you may actually work for a foreign corporation or serve as an international business specialist for an American company.

 

Management Information Systems

Management information systems combines the fields of computers and information technology with a business degree to prepare students for careers in systems analysis, systems design, or information systems. Our program focuses on managing technology and change, a very real challenge for those who will work with the computing and information systems of the future.

In addition to a focus on specialized knowledge and communication skills, the MIS program focuses heavily on the key managerial thinking competencies of logical thinking, conceptualization, and the application of theories and concepts to the real world.

 

Marketing

Organizations increasingly rely on marketing professionals to guide all aspects of business, from product conception to promotion to distribution. The marketing courses at Ashland provide the knowledge to succeed in many areas such as advertising, market research, brand management, new product planning, sales, and international marketing, to name just a few.


Our students take professional internships and participate in organizations such as the student chapter of the American Marketing Association and Students In Free Enterprise (SIFE) to gain different perspectives and experience.

In addition to a focus on specialized knowledge, managerial thinking skills, and communication skills, marketing majors also focus on the competency of teamwork as they learn to work well with others.