MASTER SYLLABUS
Course Number & title: Bus. 233, Principles of Marketing
Department(s): Marketing
Credit hours: 3
Prerequisites: Sophomore status or IUL
Fees and charges: 0
Effective catalog date for this master syllabus: 2006-2007
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1. Catalog description:
This course outlines the essential concepts, principles and terminology required to understand basic marketing. Material will deal with the areas of promotion, distribution, product development, the general marketing environment and information sources for marketing decisions.
2. Course content:
Course content will analyze product, distribution, pricing and promotion decisions and the important force marketing has on business and society. Throughout the course, impact of the marketing environmental forces as controllable and uncontrollable forces that directly relate to the survival and long-term achievement of organizational goals will be studied. Students will understand the application of marketing ethics and socially responsibility behavior. Other areas will encompass international markets, information technology, consumer behavior, market segmentation and positioning strategies. Application of this material will be synthesized in a teamwork communication project.
3. Student learning objectives:
Specialized knowledge-- This course will cover different aspects of the principles of marketing. It is necessary to understand these principles to make effective marketing decisions in a fast-paced global environment.
Managerial thinking skills-- Students will be expected to identify relevant information needed to solve marketing related problems.
Communication skills-- Students must rely on excellent communication skills to be successful in marketed related jobs, especially those entering a sales related field. Both oral and written skills will be developed and apply to the area of marketing.
Teamwork-- Teams have become an essential part of the workplace in most effective businesses. Teams typically outperform individuals when multiple skills are required. Teamwork is important when trying to produce products and distributing them to the marketplace in a timely manner.
Accountability and integrity--Students will have an understanding of setting high standards, being proactive and exercising self-discipline and understanding the consequences of uncompleted assignments.
4. Student assessment criteria:
Students will be assessed on their specialized knowledge based on tests over
the chapters and outside readings. Managerial thinking skills will be assessed through written cases,
journal applications of the marketing mix. Communication skills will be assessed through class participation, team
work project, and written assignments. Students will have an opportunity to understand accountability and
integrity consequences when assignments are not turned in on the scheduled
date.
5. Additional information: optional