MASTER SYLLABUS
Course number & title: BUS 245 - Introduction to Entrepreneurship
Department(s): Management Department
Credit hours: 3
Prerequisites: No Prerequisites
Fees and charges: There will be a $50 per student lab fee charged to students and used to purchase inventory and material for a micro enterprise project.
Effective catalog date for this master syllabus: Fall 2006/2007
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1. Catalog description:
This course will introduce students to the fundamental concepts of entrepreneurship.
Special emphasis will be placed on learning how to develop an idea into a
commercial opportunity. Students will learn how to write a feasibility plan
for a real product or service and perform a market test of the proposed product
or service.
2.
Course content:
The course will focus on the following
major areas of study:
Entrepreneurial characteristics
Creative problem solving and idea creation
Discovering commercial opportunities
Validating commercial opportunities
Target markets and marketing strategies
Business models of operation
Micro enterprise operation
Feasibility plans
3.
Student learning objectives:
Students will learn the following in this course:
1. Understand the personal and behavioral characteristics of successful entrepreneurs.
2. Develop successful techniques in applying entrepreneurial skills in a new venture.
3. Utilize creativity in problem solving for developing innovative ideas.
4. Explain a successful process in developing ideas for a commercially viable product/service.
5. Apply research techniques in validating a commercial opportunity in a new venture.
6. Describe the principles of identifying target market(s) for a product or service.
7. Examine and assemble a proven business model for a product or service.
4. Student assessment criteria:
Students will be assessed as follows:
Examinations covering textbook and lecture topics
In-class projects
Out of class projects
A micro enterprise project
A feasibility plan
5. Additional information
(optional):
The Kauffman Foundation has developed a textbook and various accompanying
resources for teaching entrepreneurship including web site support. The textbook
suggested for the course is Planning and Growing a Business Venture ( 2004) Kauffman Foundation along with the workbook.