MASTER SYLLABUS
Course Number & title: Retail Merchandising - BUS 315
Department(s): Marketing/Hotel Restaurant/Business Law
Credit hours: 3
Prerequisites: BUS 233 – Principles of Marketing
Fees and charges: None
Effective catalog date for this master syllabus: 2006 – 2007
1.
Catalog description:
A study of the operation and management of retail establishments, including
detailed consideration of problems in store policies, organizations, location,
services, buying, sales systems, and records.
2. Course content:
a. What is retailing?
b. Strategic Planning and Operations
c. Retail Customers
d. Evaluating the competition
e. Managing the supply chain
f. Market selection and retail location analysis
g. Managing a retailer’s finances
h. Merchandising buying and handling
i. Merchandise pricing
j. Advertising and promotion
k. Customer services and retail selling
m. Store layout and design
n. Legal and ethical behavior
3.
Student learning objectives:
The overall purpose of this course is to increase understanding of the retail
organization and its marketing, managerial, merchandising, and legal
aspects. Major concepts and their
importance to overall decision making leading to the most effective actions
will be examined. Specific learning
objectives include:
1. To familiarize students with the approach used by contemporary retailing management in making retailing strategy decisions (given organizational pressure to achieve sales, profit, and growth objectives).
2. To understand the key concepts and issues relating to retailing and how retailing interacts with marketing concepts.
3. To cover the most current topics in the area of retailing strategy and to relate these topics to realistic business situations.
4. To investigate the types of information sources used by today’s retailing managers and to discuss how these information sources are used as inputs to decision making.
4.
Student assessment criteria:
Written
examinations, assignments, class participation, peer group evaluations for
group assignments/presentations. Specific grades are based on the following
100 point scale:
Class discussion 25%
Group projects 25
Written assignment 20
Mid term exam 15
Final exam 15
100%
The grading structure is based on the importance of class discussion, group projects and written assignments (which we will discuss in class). There will be many “reviews” of important concepts as class discussions.
5.
Additional information (optional):
The
course is developed to enhance specific student skills and competencies. The competency framework includes:
● Professional competence
Conceptual thinking
Task orientation
Proactivity
Self-assessment
Self control
Stamina and adaptability
● Communication skills
Writing
Presenting
Interpersonal communication
Listening
● Integrity
Accountability
High standards
● Interpersonal Competence
Teamwork
Enthusiasm
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