MASTER SYLLABUS
Course number & title: BUS 445 - New Venture Creation
Department(s): Management Department
Credit hours: 3
Prerequisites: Intro to Entrepreneurship 245, BUS 233, and BUS 240
Fees and charges: NONE
Effective catalog date for this master syllabus: 2006/2007
* * * * * * * * * * * * * * * * * * * * * * * * * *
1. Catalog description:
This course will focus on the process of developing a new commercial venture
and the writing of a business plan. Students will also learn small business
management principles for creating and operating a startup venture. Developing
actual business opportunities by students will be encouraged so that business
plans can be submitted to business plan competitions and investor groups after
the course is finished.
2.
Course content:
The course will focus on the following
major areas of study:
Starting a new venture
Business ownership and operation forms for a new venture
Marketing plans for new ventures
E-commerce and other technology
Pricing models for new products or services
Cash flow management a new venture
Financial plans for new ventures
New venture financing
Business plans for new ventures
3.
Student learning objectives:
Students will learn the following in this course:
1. Identify the special challenges of starting a new venture.
2. Investigate and choose the proper form of business ownership for starting and
operating a new venture.
3. Develop and complete an appropriate marketing plan for a new venture.
4. Integrate e-commerce and technology in creating a new venture.
5. Understand the process of developing a pricing model.
6. Examine the importance of managing cash flow for a new venture.
7. Create a financial plan for a new venture.
8. Understand the various sources of financing for a new venture.
9. Develop and construct a business plan for a new business venture.
4. Student assessment criteria:
Students will be assessed as follows:
Examinations covering textbook and lecture topics
Projects
A business plan
A formal presentation of the business plan
5.
Additional information (optional):
The textbook suggested for the course is Essential
of Entrepreneurship (4th Edition 2005) Zimmerer and