Introduction
A strong planned gifts program is essential to the fulfillment of the long-range objectives of Ashland University. A high percentage of the endowment and capital assets of private colleges and universities have been derived from such programs. Public policy encourages private support of institutions like Ashland University not only through tax benefits designed into the income tax laws, but also in even greater measure through estate tax laws. Planned gifts are often the largest single investment an individual can make in support of education.
In order to reach the level of endowment funds it deems necessary to undergird its program of education, and because of the unique situation in history of the greatest generational wealth transfer ever, the University is committed to securing the greatest good for both its constituents and the institution for which it holds trust.
The Office of Legacy Estate Programs serves under the direct supervision of the Associate Vice President for University Campaigns. The program of the Office of Legacy Estate Programs is an integral part of the total financial program of development for the University. Contacts with constituents must be part of a coordinated effort to maximize donor confidence and participation. The planned giving program seeks to secure the portion of these resources available only through this type of effort. An aggressive educational and informational program will be presented in a sensitive, confidential, and individualized manner.
The planned gifts program offers prospective donors the opportunity to incorporate their charitable objectives into total estate and financial planning for their maximum benefit, as well as the University's benefit.
Definition and Objective
Definition
* Planned gift: A planned gift is any gift, for any amount given, for any purpose...operations, capital expansion, or endowment...whether for current or deferred use if the assistance of a professional staff person, a qualified volunteer, or the donor's adviser is necessary to complete the gift. In addition, it includes any gift which is carefully considered by a donor in light of estate and financial plans.
Objective
The objectives of the planned gifts program are:
* To provide comprehensive educational planned giving and estate planning information and counsel to alumni and friends of Ashland University whereby they may accomplish their financial planning and charitable objectives.
* To develop additional resources for Ashland University.
Ashland University seeks to provide only the most up-to-date and correct information to its constituents. Its representatives are trained by the best qualified professional standards. At all times these representatives will perform their duties with the highest professional, ethical and fund-raising standards, and provide only the very best information and service possible.
