Public Relations & Strategic Communication

Arm yourself with the knowledge and skills you need to be a success in this ever-changing, dynamic field.

The Public Relations and Strategic Communication program here at Ashland University reflects one of the most dynamic areas of communication studies and offers students the unique experience of learning and mastering the art and science of relating to diverse publics using a variety of media and communication strategies and vehicles. The ability to effectively relate to a variety of audiences and publics is such a valuable skill that jobs requiring expertise in public relations and strategic communication are expected to increase by 24 percent over the next five years.

The practice of public relations and strategic communication involves the ability to effectively relate to different publics as well as properly formulate, design and implement message campaigns for clients that include hospitals, corporations, non-profit groups and government agencies. You will gain first-hand experience in the creation and implementation of campaigns based on the goals or mission of the client through involvement in one of the many professional and student organizations on campus. Our students regularly turn their class projects into professional conference presentations.

Our Public Relations and Strategic Communication program will prepare you for all aspects of relating to different publics. Whether you choose to be the “face” of an organization, government agency or advocacy group or choose to work behind the scenes in the publicizing and promoting of events, people, products or causes, the Public Relations and Strategic Communication major at Ashland University will have both the knowledge and skill required to excel in all of these roles.

Added Value for the Ashland University Public Relations and Strategic Communication Major:

  • You will be given the individual attention from professors who have experience in both the theory the practice of public relations as well as have served as consultants in strategic communication efforts.
  • The research and public relations campaign opportunities afforded to you can include sporting events, fund raising, as well as working for a variety of advocacy groups. The results of many of these efforts can be showcased at state, regional and national conferences.
  • You will build a portfolio consisting of your accomplishments, public relation and strategic communication projects, campaigns and other valuable experiences that will position you to be extremely appealing to employers.

Reach Your Career Goals

When you complete your degree in Public Relations, you will be ready to begin a career as a:

  • Advertising Agent
  • Campaign Director
  • Community Consultant
  • Community Relations Director
  • Event Planner
  • Hospital Liaison
  • Human Resources Officer
  • Internal Communication
  • Marketing Director
  • Organizing Development Coordinator
  • Personnel Director
  • Public Relations Director
  • Strategic Communication Manager
  • Sports Information Director
  • Sport Team Publicist
  • Training & Development Coordinator

 Gain Real World Experience

Students have a wide variety of options for internships, both on and off campus. Such opportunities include but are not limited to:

  • Advertising Agencies
  • Ashland Center for nonviolence
  • Career Service
  • Financial institutions
  • Government Agencies
  • Hospitals and Safety Organizations
  • Law Offices
  • Marketing Agencies
  • Non-profit organizations
  • Sports organizations

* The possibilities are endless

Interesting Classes You May Take

COM 430:

Strategic Communication – Students will study communication in organizations and planning of message execution from a strategic and persuasive perspective. Necessary skills that will be developed include organizational communication, listening, verbal and nonverbal communication, interpersonal relationships, leadership, conflict communication and strategic group planning.

COM 474:

Public Relations Campaigns – Students will gain hands-on experience as they work with clients, both simulated and from real organizations. They will learn to analyze the client’s needs and build a public relations campaign that produces viable recommendations. They will hone written and spoken skills as they create campaign materials, including oral presentations.

Campus Organizations for Public Relations and Strategic Communication Majors

Accent PR – The public relations organization that helps community organizations with finding new and exciting ways to communicate today.

PRSSA - Public Relations Student Society of America is a national 10,000 member professional student organization that offers majors opportunities for mentoring, professional growth and assistance from public relations professionals throughout the United States.