Sport Communication

Prepare for an exciting career in sports communication

The Sport Communication program at Ashland University is one of the only programs of its kind in the nation. With a focus on communication theory, research and application that covers a broad range of communication phenomena within the sport industry. Courses include topics such as sports culture, sport organizations, informatics, sport relationships and fandom. No other sport communication program in the nation takes the same full-circle approach to the field as does the program here at Ashland University, making our program one of the most unique and innovative. Career outlook for graduates of the Ashland University Sport Communication program include sport public relations, sport sales, marketing, management, coaching and graduate school, among many other opportunities. 

What You Will Experience in Ashland's Sport Communication Major

  • You will build a most impressive portfolio consisting of research projects, scholarly accomplishments and other relevant experiences that will be extremely appealing to future employers and graduate programs.
  • You will engage in research with professors that provide you with the needed research skills applicable to a wide variety of professions and organizations.
  • You will study the full spectrum of Sport Communication including group and team dynamics, interpersonal relations, management, crisis management, media relations, statistics, college sports information, sport ethics and sport public relations.
  • You will learn from professors who regularly publish research and have coaching experience.
  • You will be apart of a program that covers both the theories of sport communication and the practical application of that theory in the field of sports.
  • You will have the opportunity to participate in internships with area pro sports teams, media outlets, public relations firms and sports information offices to name a few.
  • You will be prepared for communication-intensive positions within sports and the sporting industry as well as graduate school.

Highly Skilled Faculty Who Enjoy Students

  • All faculty members are experienced in sport communication and enjoy mentoring students. They work with you individually to help you master communication theory, public relations strategies and research methodology.
  • Professors teach all of your classes, not graduate students or teaching assistants

When you complete your degree in Sport Communication, you will be ready to begin
a career as a:

  • Media relations director
  • Sports team publicist
  • Statistician
  • Sports promoter
  • Public relations director

Enhance your career possibilities by adding:

  • A minor in Public Relations — broaden your degree with additional communication depth.

Gain Real World Experience

Starting your freshman year, you will gain hands-on experience in sport public relations, sport-centered research and conference presentations.

Interesting Classes You May Take

COM 313

Race and Gender in Sports - This class will examine the past and current face of sports in relation to race and gender issues. Topics include the integration of sports and the implementation of Title IX. Students will also look at sport cultures and how they are influenced by both race and gender and what that means for the future of sport culture.

COM 323

Sport Public Relations - Examine the tasks of the sports public relations specialist, including such areas as promotion, media relations, community relations and crisis communication.

COM 410

Relational Communication in Sport - This course covers all forms of interpersonal communication and organizational communication that occur in the sports world. These relationships include, coach-athlete, parent-coach, player-player, team and organizational communication. How communication can help or hinder these relations is the core of this course.

Organizations for Sport Communication Majors

Accent on PR – The public relations organization that helps community organizations with finding new and exciting ways to communicate today.

PRSSA - Public Relations Student Society of America is a national 10,000 member professional student organization that offers majors opportunities for mentoring, professional growth, and assistance from public relations professionals throughout the United States.

Lambda Pi Eta - The national communication honorary (Alpha Alpha Rho) that recognizes scholarly excellence in the field of Communication Studies.

Sport Communication Club - A student-run organization dedicated to the study and practice of sport communication.