“A Brand is a complex symbol. It is the intangible sum of a product’s attributes, its name, packaging and price, its history, reputation, and the way it’s advertised. A brand is also defined by consumer’s impression of people who use it, as well as their own experience.” – David Ogilvy
Thank you for taking the time to visit this Ashland University branding initiative site. Information about the initiative can be found here and will be updated as the project progresses. Your feedback, opinions and suggestions are welcome so please take this opportunity to share your thoughts on what you find here and on what Ashland University means to you.
Ashland University has many unique qualities. We are a strong academic institution with exceptional programs and offerings that bring value and enrichment to the lives of those who come through our doors.
Throughout the campus community it is clear that we each have beliefs about what Ashland stands for. While these are all valid and compelling beliefs, the core attributes that give us distinction may not be leveraged to their fullest potential.Although the university went through a branding initiative in 2009, it is apparent that the university has evolved and revisiting our brand position is necessary in 2013.
Under the authority of the university cabinet and with the assistance of Marsh Brand Partners, we have the opportunity to strengthen Ashland University’s position in the hearts and minds of our many audiences. With a cohesive brand identity we can effectively promote the university as an exceptional institution of higher learning.