Marketing

Develop the marketing skills that make you valuable to any organization.

Learn the fundamentals of building a branding strategy and brainstorming creative ideas in order to bring a campaign to life.

We’ll give you the marketing tools in the classroom, and then you’ll put them to work in special-interest courses and real projects for real companies through required internships.

What You’ll Love About the Marketing Major:

No matter the medium — electronic, print or otherwise — the fundamentals of marketing remain the same, so you’ll study theory and work on plenty of practical applications through collaboration and internships.
Nothing is more fun that combining business savvy with and creativity. So, get ready to laugh your way through brainstorming sessions and to feel the satisfaction of bringing a campaign to life.
Spend class time with friendly students and supportive professors, then broaden your skills through exciting internships with companies, big and small.
Get the chance to think big since companies increasingly rely on marketing professionals as early as product development, not just sales and promotion afterwards.

Reach Your Career Goals
Despite advancements in technology and communication venues (email, web, social networks), marketing boils down to the four P’s: Product Placement Pricing Promotion We’ll teach you to take these nuts-and-bolts concepts into any market for any product for any company. Our graduates get jobs. Period. In fact, 97 percent of Ashland University’s marketing graduates find placements they want, not just any job.

Professors With a Passion for Marketing

Our faculty team brings good, practical knowledge from marketing segments as diverse as a national steel supplier, a big market research firm and an international company. We pride ourselves on small class sizes and personal attention to our students.

Gain Real World Experience
You’ll become a savvy tactician, the mechanic of marketing, a boots-on-the-ground, results-oriented marketing professional. We’ll give you the tools in the classroom, then you’ll get to tinker with them through special-interest courses and real projects for real companies through required internships. Our grads have gone on to work for companies such as: Wells Fargo Enterprise Rent-a-Car Timken Steel

Interesting Classes You May Take

Consumer Behavior — Study the cognitive, behavioral and social influences on consumer attitudes, perceptions and purchases, including decision-making and how marketing efforts shape that process.
Market Analysis and Research — Explore the research process and analysis of data, including market stratification, data validation and statistical significance.
Retail Merchandising — Study the operation and management of retail establishments, including store policies, location, services, buying and sales records.

Organizations for Marketing Majors

American Marketing Association
Students in Free Enterprise
Northeast Ohio Direct Marketing Association

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Develop the marketing skills that make you valuable to any organization.

Professors With a Passion for Marketing

Interesting Classes You May Take

Organizations for Marketing Majors

Academic Department Info

Academic Department:Marketing / Hospitality / Fashion Merchandising

Career Outlook For Marketing Majors

What our students say about Ashland’s marketing major!

Info Navigation

Accessibility Links

Student Services

Academics

Community & Visitors

Key Chain

Site Search

Action Menu

Section Navigation

Marketing

Develop the marketing skills that make you valuable to any organization.

Professors With a Passion for Marketing

Interesting Classes You May Take

Organizations for Marketing Majors

Academic Department Info

Academic Department:Marketing / Hospitality / Fashion Merchandising

Career Outlook For Marketing Majors

What our students say about Ashland’s marketing major!

Info Navigation