Strategic Communication

Come and study one of the newly formed majors representing the most cutting edge concepts in the field of Communication Studies. Strategic Communication at Ashland University provides the student with all of the theory, research and application needed to become a communication professional in the modern-day workplace. The need for communicatively competent people who have an understanding of theory and research transcend most every career.

The study of strategic communication focuses on how people use messages in all forms to achieve desired goals. In fact, the ability create, send and assess the effects of messages within organizations is consistently reported as one of the most desired skills by employers today. Whether you choose to work for a non-profit or for-profit organization or whether that organization is within healthcare, business or any other sector, the strategic communication major will prepare you for a successful career.

Added Value for the Ashland University Strategic Communication Major:

• You will be studying and mastering some of the most sought after and needed skill sets that organizations are demanding not only today but well into the foreseeable future.
• You will be taught by professors who have written extensively in strategic and organizational communication as well as have experience as professional consultants.
• You will engage in research with your professors that provide you with the needed research skills that are applicable to a wide variety of professions and organizations.
• You will build a portfolio consisting of research projects, accomplishments and other strategic communication experiences that will be extremely appealing to future employers as well as graduate programs in a wide variety of disciplines.

Reach Your Career Goals

There are currently dozens of communication-intense career opportunities available for the strategic communication major, with more to come. In fact, the field of strategic communication related fields are expected to grow by as much as 17 percent by the year 2016.

Just a handful of the career paths that are available for the strategic communication major include:

• Corporate training
• Promotion and marketing
• Community relations
• Data research
• Government official
• Communication consultant
• Healthcare communication