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Download Ashland Rising 2020 for a full overview of our goals and plans.

Strategic Planning Process

Ashland University Strategic Planning Process infographic

Tier One – High Level Goals

Our institutional priorities reflect our mission, vision, and values and are visionary statements representing our high-level direction as an institution. Strategic priorities were created by asking, “What sort of University do we want to be and how do we get there?” and using environmental scanning processes to determine our strengths, weaknesses, opportunities, and threats.   

Organizational goals describe our common expectations as a University.  They often require a consistent and collective focus across multiple organizational units.  We set organizational goals by asking, “How will we accomplish our institutional priorities?”.  These goals were developed through a comprehensive process at all levels of the institution. 

Tier Two – Unit Planning

The second tier of our strategic plan is the point at which each defined organizational unit aligns and adopts the institutional priorities and organizational goals established by the University.  Planning at this level consists of defining what must be accomplished (objectives), how it will be accomplished (action items) and measuring, tracking, and reporting outcomes (continuous assessment).    

Plan objectives have been set by asking, “What must we do to achieve our overall organizational goals?”.  Each objective has been delegated to the care of a primary unit (University division or department) responsible for developing action items and continually measuring, tracking, and reporting outcomes.  Expected outcomes are aspirational, yet realistic and are expected to be set on nationally formed data or benchmarks where appropriate.

Tier Three – Individual Performance Planning

This level links the strategic plan and unit planning to the goals of individuals throughout campus.  Individual performance goals are included in the annual performance planning and appraisal process where performance expectations of an individual member of the workforce are established.

The planning architecture allows units and individuals to adopt and align their actions with the institutional priorities, goals, objectives, and actions as defined in the strategic plan.