2019-2020 Focus on Ashland Rising 2020 Strategic Plan

Top 9 objectives/initiatives in ranked order by Strategic Plan Core Team 8/29/19

Focus
Rank#

Item #

Goal / Objective / Initiatives

Performance Outcome - to be further developed

1

3.3.1

OBJECTIVE 3.3.1 Expand philanthropic support.

(1) $30M by 2020.
(1) Increase donor count by 500 annually.

2

3.5.1

OBJECTIVE 3.5.1 Maintain facility master plans for major buildings or university sectors that include enough detail to inform advancement opportunities and strategic initiatives.

(1) A funding plan that identify funding for priority items.
(2) # of advancement projects.

3

1.5.1

OBJECTIVE 1.5.1 Promote academic programs of distinction.

(1) Conduct market message research.
(2) Allocate and spend marketing ____$ to promote.
(3) Create plan of support for each spend/use, measure elements of success.
(4) Measure changes/improvement in "distinction" each as ranking and other measures organizational quality and prestige.

4

4.3.2

OBJECTIVE 4.3.2 Enhance residential experiences for students to better support their holistic development.

(1) number of living learning communities.
(2) Student satisfaction survey > __%

5

2.1.2

OBJECTIVE 2.1.2 [Communicate/integrate] Brethren/Christian identity for prospective students and employees.

(1) Include official points into promotional and onboarding materials.
(2) Evidence of policy integration.
(3) Evidence of funding integration (shared funding).

6

3.2.1.A

Develop a strategic enrollment management plan.

(1) Number of students by program, college, modality.
(2) Right size enrollment of all segments.

7

1.3.2

OBJECTIVE 1.3.2 Ensure that faculty are compensated in a fair and equitable manner.

(1) Using HR's SEM CUPA goals, recommend inclusion into FY 2021 Budget
(2) Define fair compensation. Define equitable compensation.
(3) Create review process to compare by agreed equity standards.
(4) Fund a program to step to fair level-annual report on progress

8

3.1.1

OBJECTIVE 3.1.1 Improve the demand, cost, and contribution margin of all university academic programs.

(1) Develop a base line model to drive targets.
(2) Provide regular reporting to units with goals and accountability.

9

3.1.3

OBJECTIVE 3.1.3 Improve the financial health and stability of the University.

(1) CFI >3 for three consecutive years