Sport Communication

Sport Com class 1

Prepare for an exciting career in sports communication

The Sport Communication program at Ashland University is one of the only programs of its kind in the nation. With a focus on communication theory, research and application that covers a broad range of communication phenomena within the sport industry. Courses include topics such as sports culture, sport organizations, informatics, sport relationships and fandom. No other sport communication program in the nation takes the same full-circle approach to the field as does the program here at Ashland University, making our program one of the most unique and innovative. Career outlook for graduates of the Ashland University Sport Communication program include sport public relations, sport sales, marketing, management, coaching and graduate school, among many other opportunities. 

What You Will Experience in Ashland's Sport Communication Major

  • You will build a most impressive portfolio consisting of research projects, scholarly accomplishments and other relevant experiences that will be extremely appealing to future employers and graduate programs.
  • You will engage in research with professors that provide you with the needed research skills applicable to a wide variety of professions and organizations.
  • You will study the full spectrum of Sport Communication including group and team dynamics, interpersonal relations, management, crisis management, media relations, statistics, college sports information, sport ethics and sport public relations.
  • You will learn from professors who regularly publish research and have coaching experience.
  • You will be apart of a program that covers both the theories of sport communication and the practical application of that theory in the field of sports.
  • You will have the opportunity to participate in internships with area pro sports teams, media outlets, public relations firms and sports information offices to name a few.
  • You will be prepared for communication-intensive positions within sports and the sporting industry as well as graduate school.

Highly Skilled Faculty Who Enjoy Students

  • All faculty members are experienced in sport communication and enjoy mentoring students. They work with you individually to help you master communication theory, public relations strategies and research methodology.
  • Professors teach all of your classes, not graduate students or teaching assistants

When you complete your degree in Sport Communication, you will be ready to begin
a career as a:

  • Media relations director
  • Sports team publicist
  • Statistician
  • Sports promoter
  • Public relations director

Enhance your career possibilities by adding:

  • A minor in Public Relations — broaden your degree with additional communication depth.

Gain Real World Experience

Starting your freshman year, you will gain hands-on experience in sport public relations, sport-centered research and conference presentations.

Interesting Classes You May Take

COM 313

Race and Gender in Sports - This course provides a background of the issues of gender and race in the world of sports. Topics that will be discussed include women's participation in sports before and after Title IX, masculinity in sports and sports media, femininity portrayal in athletics, the racial integration of sports throughout history, and the current state of sport in consideration of both gender and race.

COM 323

Sport Public Relations - This class will examine the tasks of the sport public relations specialists, including such areas as promotions, media relations, community relations, and crisis communications.

COM 410

Relational Communication in Sport - This course will investigate the multiple relationships that exist in sports. Interpersonal communication theory will be used to analyze relationships including family relationship in sports, coach-athlete relationships, as well as team and organizational relational dynamics. The course will also investigate how and why these relationships grow or fail based on the communication between the parties.

About the

Communication Studies Honor Society

Lambda Pi Eta - The national communication honorary (Alpha Alpha Rho) that recognizes scholarly excellence in the field of Communication Studies.

Organizations for

Sport Communication Majors

Accent on PR – The public relations organization that helps community organizations with finding new and exciting ways to communicate today.

PRSSA - Public Relations Student Society of America is a national 10,000 member professional student organization that offers majors opportunities for mentoring, professional growth, and assistance from public relations professionals throughout the United States.

Sport Communication Club - A student-run organization dedicated to the study and practice of sport communication.