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Marketing Department

Dr. Lance Kaltenbaugh, Chair
Dauch College of Business & Economics
401 College Ave.
Ashland, OH 44805
419.289.5477
lkaltenb@ashland.edu

Curriculum

2013-2014 Academic Year

2014-2015 Academic Year

2015-2016 Academic Year

2016-2017 Academic Year

2017-2018 Academic Year

2018-2019 Academic Year

Faculty

Fox
Dr. Daniel Fox
Associate Professor of Law
248, Richard E. and Sandra J. Dauch College of Business and Economics
419.207.6331 / dfox1@ashland.edu
Hovespain
Kris Hovsepian
Assistant Professor of Marketing
202, Richard E. and Sandra J. Dauch College of Business and Economics
419.289.5228 / khovsepi@ashland.edu
Moretz
Diane Moretz
Assistant Professor of Marketing
238, Richard E. and Sandra J. Dauch College of Business and Economics
419.289.5693 / dmoretz@ashland.edu

Contact Us

Marketing Department

Dr. Lance Kaltenbaugh, Chair
Dauch College of Business & Economics
401 College Ave.
Ashland, OH 44805
419.289.5477
lkaltenb@ashland.edu

Curriculum

2013-2014 Academic Year

2014-2015 Academic Year

2015-2016 Academic Year

2016-2017 Academic Year

2017-2018 Academic Year

2018-2019 Academic Year

Faculty

Fox
Dr. Daniel Fox
Associate Professor of Law
248, Richard E. and Sandra J. Dauch College of Business and Economics
419.207.6331 / dfox1@ashland.edu
Hovespain
Kris Hovsepian
Assistant Professor of Marketing
202, Richard E. and Sandra J. Dauch College of Business and Economics
419.289.5228 / khovsepi@ashland.edu
Moretz
Diane Moretz
Assistant Professor of Marketing
238, Richard E. and Sandra J. Dauch College of Business and Economics
419.289.5693 / dmoretz@ashland.edu

Marketing Program
Preparing for a Meaningful Marketing Career

Are you a first-class communicator, creative thinker, or good team player? The Marketing program provided by the College of Business and Economics at Ashland University might be for you.

Learn the fundamentals of building a brand strategy, how to make a product or service stand out from the competition, and how to think creatively to bring campaigns to life through the Marketing program’s hands-on courses, internships, and community relationships.

What to Expect in the Marketing Program

Marketing at the heart of every successful organization. An effective business needs employees who can identify consumer needs and create and implement marketing solutions to satisfy those needs. The Marketing program at Ashland University prepares you to think big so you can provide value to any company in stages as early as product development.

Marketing Program Benefits

Marketing will always be a central component to any company, and as it continues to evolve, so will you. The Ashland University Marketing courses prepare you for the real-world, providing you with hands-on experience along the way.

In this program, you will:

  • Study theory and work on practical marketing applications in all mediums including print and digital
  • Learn in small class sizes with individualized attention
  • Broaden your marketing skills through exciting internships with companies big and small
  • Benefit from experienced faculty determined to help you succeed
  • Get involved in student organizations such as the American Marketing Association (AMA) to collaborate with real clients and jumpstart professional connections
  • Choose from a variety of fast-paced, exciting careers in the ever-growing marketing field

Core Curriculum

From advertising and branding to retail and sales and print and digital marketing, the Marketing program’s high-impact curriculum enables you to leverage real-world opportunities to help you prepare for a meaningful marketing career.

Sample courses include:

  • Principles of Marketing
  • Consumer Behavior
  • Business Communication

Student Involvement

Marketing Career Outlook

Average Career Salary

$93,400

Anticipated Career Growth

Demand for jobs in marketing is expected to grow 17 percent over the next ten years

Recent Employers of Marketing Graduates

  • American Greetings
  • Columbus Dispatch
  • Hyatt Hotel
  • Nextel Communications
  • Procter & Gamble
  • Rubbermaid

Career Opportunities

  • Advertising Account Executive
  • Business Development MAnager
  • Consultant
  • Director of Sales and Marketing
  • Sales Manager
  • Market Research Analyst

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