Faculty Spotlight

Faculty
Daniel E. Fox currently serves as the chair of the Department of Marketing/Hospitality Management/Fashion Merchandising. Dr. Fox is an assistant professor of law, teaching both... Read more

Welcome to Fashion Merchandising

Prepare for a dynamic career in the exciting world of fashion.

Ashland University's Fashion Merchandising program ranked in the top 20 percent of fashion merchandising programs in the U.S. in 2013 by Fashion-Schools.org.

Get immersed in a curriculum of fashion analysis, textiles and fashion evolution as well as business courses in marketing and management.

You may even study in New York City or Paris, and when you graduate, you’ll be ready to begin a career in merchandising, buying, retail management and more.

Through an affiliate program, you can take your junior year to complete an associate of arts degree at the Fashion Institute of Technology in New York City and return to Ashland to finish your bachelor’s degree. Or, spend a month in Paris at the Paris Fashion Institute earning credits that transfer to Ashland. When you graduate, you’ll be ready to begin your career bringing the latest fashions to the marketplace.  

What You’ll Love About the Fashion Merchandising Major:

  • You’ll have lots of opportunities to express your creativity through fashion show presentations and hands-on class assignments, such as working with a local entrepreneur to develop a line of tote bags or working with a local clothing boutique to re-merchandise the store.
  • You will work closely with your professors and get to know them well. Most Fashion Merchandising classes include no more than 18 students, so professors are familiar with your career goals and interests.
  • You will complete an internship within the fashion industry that gives you an up-close look at your exciting career ahead.

Interesting Classes You May Take

  • Textiles — Study the fibers, yarns, fabric constructions and finishes of the fabrics currently in use for clothing and interiors.
  • Fashion Industry — Explore the history and development of the fashion industry, its operation, merchandising activities and current industry trends from the producers of raw materials to retail distribution of consumer goods.
  • Ready to Wear Analysis — Examine and evaluate ready-to-wear apparel and its details for construction, style, quality and fit. Apparel manufacturing terms, techniques, production methods and costing will be discussed.