January 11, 2017 - 3:59pm -- Ashland University

Communication Strategies You Probably Aren’t Using

Communication weaknesses have helped to take down major firms like Enron and Nokia. Recently, social media and fake news stories have had a large impact on political and corporate landscapes. The impact that communications has on an company is so powerful that the Harvard Business Review referred to poor communication as the “silent killer of big companies.”1

By making effective communication strategies a priority, companies can better protect their financial future. There are two main communication strategies:

  • Health and Risk Communication

  • Public Relations

While these strategies are not new, they could change your internal and external relationships over the long term. By changing the delivery of your message, your communication strategy may be innovative for you and your team. The question is: How can you tell if you need to make the change? 

Communication Strategies From Ashland University Online 

Ashland University’s Master of Arts in Corporate and Strategic Communication degree instructors understand today’s ever evolving corporate and organizational communications needs. They have real life experience developing and delivering challenging and rewarding corporate communications. Public relations professionals, executives, health and risk communications specialists, and firm-wide corporate communications leaders can earn a Master of Arts in Corporate and Strategic Communication degree from Ashland University. 

Signs That Your Communication Strategies Should Change

Despite your best intentions, your communication style may not be as clear as you think. One sign that your communications needs to be strengthened is when there is a gap between leadership and their employees’ understanding of an organization’s direction. For example, as a senior manager, you send out an email notifying your team that the South Region will be restructured following a fire that destroyed a major office complex. Two weeks after your email goes out, five people resign. After asking a few remaining employees why the team members left, you learn that the exiting workers believed that staff in the South Region would be laid off. Now you’re short staffed and falling behind on meeting customer demands. Another example of poor communication is when the message fails between the company and their customer base.


You manage a telecommunications firm, which has mentioned a new mobile device, but does not communicate exact details regarding the launch date. Customers rush to stores expecting your new mobile device to be in stock only to learn that the device isn’t scheduled to roll out for another two weeks. Your brand suffers, especially as customers flock to their social media accounts to voice their dissatisfaction.

A Powerful Communication Strategy You Can’t Afford To Overlook

If the previous scenarios sound familiar, the challenge may not have to do with your communication style. It could be the communication strategy that you’re using. These two powerful communication strategies could shift your results upward.Public health communication strategies impact physical, psychological and emotional health. At first glance, this strategy may not appear to have a connection to your business. However, natural disasters, human-caused emergencies, and mental health challenges impact every industry.

Add in cyber security and terrorism and the need for an effective public health communication strategy is clear.  According to the Centers for Disease Control and Prevention (CDC), elements of a good public health communication strategy include planning, research, evaluation, and media literacy and advocacy.2

Public relations professionals are an organization's first line of defense when delivering the right message to the media and the general public. These communications help to reinforce what leadership shares with internal clients. When developing a communication strategy, ensure that external and internal messages agree in tone and content.

Impact on Employee Engagement

One of the great challenges affecting managers has to do with employee engagement. Despite telecommuting options, paid time off and employee events, managers continue to struggle to keep employees fully engaged.

In fact, Inc. reports that only about 30 percent of American workers are engaged while at work.3 Effective communication and motivational strategies force managers to face fears they may have with receiving feedback from workers. Motivational strategies for employees also teach managers how to spot and address issues before they develop. Advanced communication skills are needed to understand what’s keeping employees from being engaged at work.  This requires the right corporate messaging, communications strategy, and message timing. Managers, public relations specialists, risk communications specialists, health communications, and corporate communications professionals can benefit from using a proper communications strategy.

If leaders don’t know how to use effective communication and motivational strategies in the workplace, they could be forced to try to meet customer expectations even while worker engagement is lacking. This could harm a company’s bottom line. It could also harm an organization’s brand perception due to a lack of effective communication. It’s never been easier to get the tools you need to become a powerful leader who knows how to use effective communication strategies. Simply fill out the short “Request Information” form and an Ashland University representative will get in touch with you shortly.

Enroll in the fully online Master of Arts in Corporate and Strategic Communication degree program today and receive a bonus of flexibility, online class delivery, and a robust advanced education. Now is the time to make your commitment to balance family, work, and learning a reality. Let us support your communications and advanced learning goals. Fill out the form above and an admissions representative will get back to you! 


  1. https://hbr.org/2012/10/the-silent-killer-of-big-companies
  2. https://npin.cdc.gov/pages/health-communication-strategies
  3. http://www.inc.com/magazine/201412/paul-keegan/the-new-rules-of-engagement.html
  4. https://www.ashland.edu/graduate-admissions/masters-arts-corporate-and-strategic-communication