Digital Marketing MBA Specialization Overview
Be the stand-out, innovative marketer companies and organizations need.
Professionals who master the art and science of digital marketing have an advantage that can help them better compete for sought-after jobs. The specialization in Digital Marketing introduces students to the skills needed for success in the digital marketing field- social media, digital, and mobile marketing. Students will work on various simulations, create ads, and monitor/interpret results. The digital marketing curriculum will include PPC, SEO, web development, and email marketing.
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Curriculum
The graduation requirement for the Ashland University MBA program is 30 credits, which includes 18 credits of core courses.
Digital Marketing Specialization Courses
- MBA 525 – Digital Marketing
- MBA 526 – Social Media Marketing
- MBA 527 – Mobile Marketing
