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Fashion Merchandising

Fashion Merchandising Department

Dr. Lance Kaltenbaugh, Chair
Dauch College of Business & Economics
401 College Ave.
Ashland, OH 44805

Dr. Daniel Fox
Associate Professor of Law
248, Richard E. and Sandra J. Dauch College of Business and Economics
419.207.6331 /
Alison Rossi
Professional Instructor of Fashion Merchandising
232, Richard E. and Sandra J. Dauch College of Business and Economics
419.289.5296 /

Fashion Merchandising Program
Making the World Your Runway

Do you have a passion for fashion or want to learn about current trends and consumer needs?

Ashland University’s Fashion Merchandising program, ranked in the top 20 percent of fashion programs in the U.S. in 2013, will give you the tools to succeed in the world of fashion no matter your career objective.

 What to Expect in the Fashion Merchandising Program

The fashion industry is fast-paced, dynamic, and global. By majoring in Fashion Merchandising at Ashland University, you’ll get immersed in a curriculum of fashion analytics, textiles, and fashion evolution, and take business courses in marketing, retail, merchandising, and advertising. You can get hands-on fashion experience by studying in New York or Paris, and when you graduate, you’ll be ready to begin a career in merchandising, buying retail, management, and more.

 Fashion Merchandising Program Benefits

 In this program, you will:

  • Gain real-world fashion experience through affiliated Paris and New York programs for program credit

  • Learn in small class sizes with individualized attention

  • Benefit from a strong foundation of business courses layered with courses specific to the apparel and fashion industry

  • Get involved in student organizations including the Fashion in Action Organization

  • Interact with faculty with real-world fashion experience dedicated to bringing fashion merchandising to life

  • Benefit from top fashion retailer speakers, class fashion shows, and service learning opportunities

 Core Curriculum

 This program is designed to help you hone in your sense of fashion, expand your creativity, and develop the business skills needed to learn market trends and consumer needs so you’ll be equipped to begin your career bringing the latest fashions to the marketplace.

Sample courses include:

  • Intro to Management

  • Fashion Analysis

  • Principles of Marketing

Student Involvement


Fashion Merchandising Career Outlook

Recent Employers of Fashion Merchandising Grads

  • Abercrombie & Fitch
  • Coach
  • Guess
  • Hollister
  • Nike Inc.
  • Polo Ralph Lauren
  • Victoria’s Secret

Career Opportunities

  • Apparel Product Developer
  • Assistant Buyer
  • Boutique Owner
  • Buyer
  • Department Manager
  • Events Organizer
  • Fashion Consultant
  • Management Trainee
  • Store Allocator
  • Sales Representative
  • Visual Merchandiser

 Related Resources

  • Fashion Institute of Technology (FIT)
  • Paris Fashion Institute
  • Green is the New Black Eco-Friendly Fashion show

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