Ashland University College of Business and Economics Marketing Department

Faculty Spotlight

Fox
Faculty
Daniel E. Fox currently serves as the chair of the Department of Economics and Finance. Dr. Fox is an assistant professor of law, teaching both...Read more
Fox
Faculty
Daniel E. Fox currently serves as the chair of the Department of Economics and Finance. Dr. Fox is an assistant professor of law, teaching both...Read more
Hovespain
Faculty
Professor Kristen B. Hovsepian joined Ashland College in 1980 as a part-time instructor. She became full-time in 1981, teaching primarily marketing and management courses. She...Read more
Fox
Faculty
Daniel E. Fox currently serves as the chair of the Department of Economics and Finance. Dr. Fox is an assistant professor of law, teaching both...Read more
Fox
Faculty
Daniel E. Fox currently serves as the chair of the Department of Economics and Finance. Dr. Fox is an assistant professor of law, teaching both...Read more
Moretz
Faculty
Professor Diane Moretz, assistant professor of marketing and hospitality management, joined the Ashland University faculty in 1988. She received a Master of Business Administration degree...Read more

Careers in Marketing

Average Career Salary

$93,400

Anticipated demand over next 10 years

Demand for jobs in marketing is expected to grow 17 percent over the next ten years. 

Recent employers of our Marketing graduates include:

• American Greetings
• Columbus Dispatch
• Hyatt Hotel
• Nextel Communications
• Proctor & Gamble
• Rubbermaid
See More...

Career Opportunities

• Advertising Account Executive
• Business Development Manager
• Consultant
• Director of Sales and Marketing  See More...

Contact Information

Dr. Lance Kaltenbaugh, Chair
Dauch College of Business & Economics
401 College Ave.
Ashland, OH 44805
lkaltenb@ashland.edu

Combine creativity and business savvy to develop marketing strategies

Learn the fundamentals of building a branding strategy and brainstorming creative ideas in order to bring a campaign to life.

We’ll give you the marketing tools in the classroom, and then you’ll put them to work in special-interest courses and real projects for real companies through required internships.

What You’ll Love About the Marketing Major:

  • No matter the medium — electronic, print or otherwise — the fundamentals of marketing remain the same, so you’ll study theory and work on plenty of practical applications through collaboration and internships.
  • Nothing is more fun that combining business savvy with creativity. So, get ready to laugh your way through brainstorming sessions and to feel the satisfaction of bringing a campaign to life.
  • Spend class time with friendly students and supportive professors, then broaden your skills through exciting internships with companies, big and small.
  • Get the chance to think big since companies increasingly rely on marketing professionals as early as product development, not just sales and promotion afterwards.    Read More...

Student Opinions

See what people are saying about our programs.
Taylor Woods
I am a business management/marketing double major, completed an internship with Westfield Insurance Group as the Human Resource Quality & Analytics Intern. She currently works there part time and hopes to receive a full time position after graduation.
Taylor Woods
Alyssa Miller
COBE classes provided me with the knowledge needed to excel and succeed in my internship with Under Armour. When it came to preparedness and leadership skills, I had a competitive advantage over fellow interns.
Alyssa Miller '14
Rebecca Plescia
I choose to be a marketing major because it is the hands-on creative side of business. All the professors in the College of Business have only increased my enjoyment for my major.
Rebecca Plescia '14
Christy Fox
I am very happy with my decision to major in marketing because there are so many different directions and options I have with it. My classes in the Dauch college of business have not only given me great hands-on learning experiences, but also have opened up internship and job opportunities for me... more
Christy Fox
Joshua Gullett
You learn a lot from the marketing classes here at Ashland University, but at the same time you also have fun in class. The teachers in the marketing department make classes fun and many of them have real world experience in the field of marketing so they know what they are talking about.
Joshua Gullett '16
Lauren Armstrong
Being a marketing major in the school of business here at AU has given me the opportunity to take on an internship that I absolutely love. I now know where I want to take my career and I feel very confident that I will be able to get there with the skills I am learning everyday in both my classes... more
Lauren Armstrong '15
Tessa Rose
I really have enjoyed my time here at Ashland, especially being a part of the College of Business and Economics. All of the classes that I have taken for my Marketing major have been hands on and are taught through real-life experiences which has helped me better understand the material. They... more
Tessa Rose '14
Hannah Smith
As a marketing major at AU, I have found myself extremely lucky to have the opportunities I do at Ashland. The staff, courses, organizations and facilities prepared me for my internship this summer at Cedar Point. During my Cedar Point internship, I helped promote events happening around Cedar... more
Hannah Smith '15