Program Type
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Program Overview

Business analytics searches for new insights and patterns in data to draw inferences that improve organizational performance based on statistical methods. There is a growing need for business analysts in today’s highly competitive world. The Bureau of Labor Statistics provides a positive job outlook through 2030 with an expected growth of 14 percent, which is faster than average.

The Master of Science in Business Analytics program directly prepares students for advanced entry into a career as a Business Analyst or Data Scientist. It equips students with data analytics and business intelligence skills, including analytical modeling, forecasting, predictions and machine learning. The primary focus of the program is teaching advanced analytical applications and methods using relevant software packages.

Professor Davis

Delivery Format

In Person


Credit Hours



Time to Complete

1-2 years



NEW Scholarships for Graduate Students

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AU Alumni Scholarship

Ashland University is your destination for lifelong learning. If you have already earned a bachelor's or graduate degree from AU, you'll receive a tuition discount to continue your education in one of our graduate or certificate programs:

  • Part-time students receive a 10% discount. 
  • Full-time students receive a 15% discount.

That makes 2024 a great time to start your next degree!

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Dean's Scholarship: NEW GRADUATE STUDENT

This scholarship is available to new students pursuing a graduate degree from Ashland University’s Dauch College of Business & Economics. Students can receive $2,500 per academic year for two years.

Student in classroom


This scholarship is available to new students pursuing a graduate degree from Ashland University’s Dauch College of Business & Economics. Students can receive $2,000 per academic year for two years.

Learning Experiences

  • Classes are in person on the Ashland campus.
  • You will have the option for an internship/ work-experience as part of your culminating experience.

STEM Designation

Ashland University's M.S. in Business Analytics is STEM-designated, a recognition of its focus on science, technology, engineering and mathematics. This designation is not just a mark of the rigorous, data-driven curriculum but also unlocks significant career advantages for international students. It allows graduates to extend their Optional Practical Training (OPT) by 24 months, beyond the standard 12 months, totaling a 36-month period in the U.S. This extended OPT period is a great opportunity to gain hands-on experience in the business analytics field, enhancing your career prospects significantly.

MBA students in class


Students are required to have at least a basic understanding of undergraduate level statistics & business foundations, demonstrated either by relevant coursework or professional experience. Knowledge of statistical software and/or programming languages, such as R or Python, is strongly encouraged but not required.

For additional information about the Business Analytics curriculum, view the Academic Catalog.

Course # Title Credit Hours
BANA 505 Applied Statistics for Business 3
BANA 510 Data Management 3
BANA 515 Data Visualization 3
BANA 520 Advanced Business Spreadsheets 3
BANA 525 Predictive Analytics 3
BANA 530 Machine Learning 3
BANA 535 Optimization Methods for Business 3
BANA 540 Case Studies in Business Analytics 3
Electives (at least 6 credits):    
BANA 545 Graduate Internship in Business Analytics 3-6
BANA 550 Research in Business Analytics 3-6
MBA 500-Level Courses With consent of the program director 3-6


Contact Information