Program Type
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Communication Program Overview

The Bachelor of Arts in Communication provides skill development on a foundation of social science theory and research. This major focuses on human communication processes in dyadic, small group, organizational, mediated and public settings. It is a 30-credit-hour degree program with the opportunity to add a second major in another field of interest. Depending on which concentration you choose, you may be able to complete the degree online. 

Students specialize in one of three concentrations:

  • Communication Studies (online or in person)
  • Public Relations (in person only)
  • Sport Communication (in person only)
Students in Communication Studies class
Delivery Format

In Person

Credit Hours


Time to Complete

4 years


How Do I Know If This Major Is Right for Me?

A Bachelor of Arts (B.A.) in Communication focuses on understanding how people use both verbal and nonverbal messages to create meaning across various contexts, cultures and media. With 75 percent of our daily lives spent communicating, this program emphasizes essential skills for personal satisfaction, academic success and employment. If you’re intrigued by effective communication, storytelling and media this program might be a great fit for you! 

Students in classroom, reviewing notes

Dean's Scholarship

The Dean's Scholarship was created to enhance the undergraduate academic experience for new first-time and transfer students enrolled in a major within the College of Arts & Sciences. It is a merit-based, renewable scholarship of $1,500 that can be "stacked" on top of other awarded AU academic scholarships. In addition, students have the opportunity to participate in unique academic communities with a focus on career coaching and preparation.

Can You Give Me a Glimpse of My Future?

Photo of Cassandra Burnham

“The public relations program at Ashland has paved my way to amazing internships and on-campus leadership opportunities where I can practice skills learned in the classroom.”

- Cassandra Burnham, Public Relations and Strategic Communication Major

Contact Information

Deleasa Randall-Griffiths
Deleasa Randall-Griffiths, Ph.D.
Director, Online Applied Communication Studies Program
Professor of Communication Studies
329 Center for the Arts