Program Type
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Fashion Merchandising Program Overview

In our accredited fashion merchandising program, you’ll learn directly from apparel manufacturers about fashion design, retail merchandising and buying. Faculty with real-world fashion experience will give you a solid understanding of fashion analytics, textiles and consumer trends and equip you with essential marketing and advertising skills. You’ll also study at the Paris Fashion Institute or in New York City at the Fashion Institute of Technology.

Student Sewing Dress
Delivery Format

In Person

Credit Hours


Time to Complete

4 years


How Do I Know if This Program Is Right for Me?

This program is ideal for anyone who:

  • Has a passion for fashion.
  • Is intrigued by fads and trends.
  • Is curious about consumer needs and merchandising strategies.
  • Expresses their individuality through their clothing and accessories.
  • Would like to study in New York or Paris.
Fashion Merchandising student using a dress form

Learning Experiences You Can Look Forward To:

  • Small classes in which you get individual attention from your professors.
  • Faculty who have real-world fashion experience.
  • Guest speakers from top fashion retailers.
  • Gaining business knowledge and skills in merchandising, retail buying, business management and more.
  • Participating in class fashion shows and service learning opportunities.
  • Getting real-world fashion experience through affiliated Paris and New York programs for academic credit.
Fashion merchandising students at sewing machines

Sample Curriculum

For additional information about the Fashion Merchandising curriculum, view the Four-Year Curriculum Guide and Academic Catalog.

Graduate Outcomes

Aspiring fashion merchandisers who have earned a four-year degree are often hired for more advanced positions with higher salaries. According to the Bureau of Labor Statistics, employment of advertisers, promotions and marketing will remain steady through 2029.

Contact Information

Diane Moretz
Diane Moretz, MBA
Chair, Marketing, Fashion Merchandising and Sport Management Departments
Assistant Professor of Marketing
238 Dauch College of Business and Economics