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College
Degree
B.S.B.A.
Program Type
Undergraduate
Have Questions?
Sport Management Program Overview
We’re proud to say that our program has a history of preparing students for outstanding achievements at world-renowned sports organizations and related programs nationwide. We have achieved this, and continue to achieve it, by:
- Focusing on the business of sport and recreation.
- Providing real-world, hands-on experience via internships at organizations such as professional athletic teams, fitness clubs and recreational centers.
- Relying on the latest research published in sport and recreation journals to ensure that you’re getting an up-to-date education.
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Is a Career in Sport Management Right for You?
A career in Sport Management is ideal for anyone who:
- Loves sports and recreation.
- Seeks the excitement of a fast-paced, ever-changing career field.
- Is interested in the business and entertainment aspects of sports.
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Learning Experiences
You can look forward to all of the following:
- Small classes in which you get individual attention from your professors.
- Innovative instruction from faculty dedicated to your success.
- Access to a broad network of sports professionals through faculty members and alumni.
- Invaluable field experience from a huge selection of exciting internships.
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Sample Curriculum
Because real-world experience in this area of study is so valuable, students are required to take three internship-based courses.
For additional information about the Sport Management curriculum, view the Four-Year Curriculum Guide and Academic Catalog.
First Year
Introduction to Sports, Recreation, and Leisure
Leadership: Theory & Practice
Introduction to Management
Field Experience in Sport I
Information Technology
Financial Accounting
Second Year
Field Experience in Sport II
Managerial Accounting
Global Perspectives in Sport
Principles of Marketing
Third Year
Management in Sport
Business Communication
Sport Marketing
Business Law I
Operations Management
Financial Management
Fourth Year
Professional Seminar in Sport Management
Internship in Sport
Senior Seminar
Business Work Experience
Dean's Scholarship
The Dean's Scholarship was created to enhance the undergraduate academic experience for new first-time and transfer students enrolled in the Accounting, Finance and Sport Management programs.
Benefits of this scholarship include a merit-based, renewable award of $1,500 that stacks upon other merit awards received. Recipients will also gain the opportunity to join unique academic communities that promote engagement with faculty and focus on career coaching and preparation.
The application consists of a formal essay and interview. To qualify, applicants must be admitted to one of the approved programs with a cumulative, high-school or transfer GPA of 3.5. The scholarship is renewable for up to four years with a GPA of 3.0. The review of applications will begin immediately and will continue until all scholarships have been awarded. The deadline for priority consideration is March 1.
After you apply for admission to Ashland University, you will receive a link to apply for the Dean's Scholarship. The link will appear on your status page in the student portal.
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Graduate Outcomes
Sports comprise a nearly $500 billion industry in which competition for jobs is fierce. Nevertheless, job growth for athletes, coaches, umpires and other sports occupations is expected to increase by six percent over the next decade, keeping pace with the national average in job growth for all occupations.
While the Bureau of Labor Statistics doesn’t specifically mention sport management in their job profile, they do include information about entertainment and sports occupations overall. They report the median annual salary for this job category is $53,360 per year and project overall employment figures to grow faster than average over the next decade.
- Carolina Panthers
- Cleveland Guardians (formerly Cleveland Indians)
- Columbus Blue Jackets
- Rocket Mortgage Fieldhouse
- The Ohio State University - Campus Recreation
- Cleveland Cavaliers
- Portage County Club
- University of Alabama-Birmingham – Campus Recreation
- Indianapolis 500
- Heidelberg University – Campus Recreation
- Ontario Public School
- Ashland University – Campus Recreation
- Pittsburgh Pirates
- Cleveland State University
- Athletic Director
- Campus Recreation Program Coordinator
- Municipal Recreation Supervisor
- Country Club Manager
- Commercial Recreation Marketing Director
- United States Golf Association Administrator
- Event Manager/Planner
- Sports Marketing and Promotions Professional
Contact Information
Laura Kruger, Ed.D., CHES
Chair, Department of Marketing, Fashion Merchandising and Sport Management
Assistant Professor of Marketing and Sport Management
Assistant Professor of Marketing and Sport Management
224 Dauch College of Business and Economics