Degree
BSBA
Program Type
Undergraduate
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Program Overview

We’re proud to say that our program has a history of preparing students for outstanding achievements at world-renowned sports organizations and related programs nationwide. We have achieved this, and continue to achieve it, by:

  • Focusing on the business of sport and recreation
  • Providing real-world, hands-on experience via internships at organizations such as professional athletic teams, fitness clubs and recreational centers
  • Relying on the latest research published in sport and recreation journals to ensure that you’re getting an up-to-date education
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Kenneth Brubaker teaching a Sports Management class

How to Know If This Major Is Right for You

This program is ideal for anyone who:

  • Loves sports and recreation
  • Seeks the excitement of a fast-paced, ever-changing career field
  • Is interested in the business and entertainment aspects of sports 
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Sports Management student looking over the Ashland University football field

Learning Experiences

You can look forward to all of the following: 

  • Small classes in which you get individual attention from your professors 
  • Innovative instruction from faculty dedicated to your success
  • Access to a broad network of sports professionals through faculty members and alumni
  • Invaluable field experience from a huge selection of exciting internships
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Sports Management student

Sample Curriculum

Because real-world experience in this area of study is so valuable, students are required to take three internship-based courses.

These are some of our non-internship courses: 

  • Introduction to Sport, Recreation and Leisure
  • Sports Marketing
  • Global Perspectives in Sports

Graduate Outcomes

Sports comprise a nearly $500 billion industry in which competition for jobs is fierce. Nevertheless, job growth for athletes, coaches, umpires and other sports occupations is expected to increase by six percent over the next decade, keeping pace with the national average in job growth for all occupations.