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College
Degree
B.S.B.A.
Program Type
Undergraduate
Have Questions?
Fashion Merchandising and Brand Management Program Overview
In our accredited Fashion Merchandising and Brand Management program, you’ll learn directly from apparel manufacturers about fashion design, retail merchandising, buying, and the principles of building and managing strong fashion brands. Faculty with real-world industry experience will give you a solid understanding of fashion analytics, textiles, consumer trends and brand strategy, while equipping you with essential marketing and advertising skills. You’ll also have the opportunity to study at the Paris Fashion Institute or in New York City at the Fashion Institute of Technology.
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Is a Career in Fashion Merchandising and Brand Management Right for You?
This program is ideal for anyone who:
- Has a passion for fashion.
- Is intrigued by fads and trends.
- Is curious about consumer needs, merchandising strategies and how successful fashion brands are built and managed.
- Expresses their individuality through their clothing and accessories.
- Would like to study in New York or Paris.
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Learning Experiences You Can Look Forward To:
- Small classes in which you get individual attention from your professors.
- Faculty who have real-world fashion experience.
- Guest speakers from top fashion retailers.
- Gaining business knowledge and skills in merchandising, retail buying, business management and brand management.
- Participating in class fashion shows and service-learning opportunities.
- Getting real-world fashion and brand-focused experience through affiliated Paris and New York programs for academic credit.
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Sample Curriculum
For additional information about the Fashion Merchandising and Brand Management curriculum, view the Four-Year Curriculum Guide and Academic Catalog.
First Year
Introduction to Fashion & Branding
Introduction to Management
Clothing & Culture
Information Technology
Principles of Marketing
Second Year
Fashion & Brand Forecasting
Financial Accounting
Microeconomics
Managerial Accounting
Textiles
Macroeconomics
Third Year
Fashion & Brand History
Financial Management
Operations Management
Business Communications
Social Media Marketing
Fourth Year
Visual Merchandising
Business Law I
Senior Seminar
Fashion Merchandising & Branding
Senior Assessment
Graduate Outcomes
Aspiring fashion merchandisers and brand managers who have earned a four-year degree are often hired for more advanced positions with higher salaries. According to the Bureau of Labor Statistics, employment of advertisers, promotions and marketing will increase 8 percent over the next decade.
Contact Information
Laura Kruger, Ed.D., CHES
Chair, Department of Marketing, Fashion Merchandising & Brand Management and Sport Management
Assistant Professor of Marketing and Sport Management
Assistant Professor of Marketing and Sport Management
224 Dauch College of Business and Economics