Image
Lead AI. Don't React to It.
AI is already reshaping marketing. The question is whether your organization is leading that change — or reacting to it.
Most companies are experimenting with AI tools. Very few are redesigning their marketing systems around AI.
AI Driven Marketing Leadership is built for professionals responsible for growth, performance, and transformation who need more than tactics. They need structure, governance and a roadmap.
About the AI Driven Marketing Leadership Program
The Ashland AI Driven Marketing Leadership program is designed for professionals who influence revenue, growth and organizational change, such as:
- Senior marketing and growth leaders
- Mid-career marketers stepping into strategic ownership
- Sales and business development leaders partnering on demand
- Marketing operations and transformation managers
- Cross-functional leaders implementing AI at scale
If you are responsible for outcomes, not just execution, this program is for you.
Image
Enroll Today!
8 Modules Online ($4,995)
- Enjoy self-paced learning & get your certificate in just a few weeks!
- Dive into hands-on projects & interactive discussion boards.
- Complete an optional Capstone Project to enhance your ROI.
- Collect the entire CX Portfolio & all course materials.
AI Driven Marketing Leadership Curriculum
Learn to build a durable advantage by: aligning AI initiatives to measurable business outcomes, preventing performance drift and reputational risk, designing AI-enabled acquisition and lifecycle systems and how to communicate AI strategy clearly to executive stakeholders. Don't miss this opportunity to transform your career – enroll now and start learning today!
Image
AI Driven Marketing Leadership Instructors
|
Image
|
Ira GreenbergProfessor, Director, Cofounder Ira Greenberg is a pioneering educator, creative technologist, and AI entrepreneur with more than 25 years of experience working at the intersection of creative computing, computational art, and emerging technologies. As Co-Founder of Gogentic.ai, he leads the development of AI-driven platforms for course creation, deployment, and agentic frameworks, focusing on adaptive learning systems designed for enterprise and executive education. An accomplished author, artist, and coder, Ira has written three influential books in the creative computing space, including a widely adopted textbook that has shaped generations of educators, artists, and technologists. His work bridges traditional fine art and AI-generated media, with exhibitions and sales of original AI artwork worldwide. As Lead Instructor in Agentic AI, Ira brings together technical fluency and creative insight, guiding leaders in the responsible design, deployment, and governance of AI agent systems that support innovation and strategic growth. |
|
Image
|
Eric GreenbergCEO, ZAI Institue Eric Greenberg is an entrepreneur, author, and executive educator, currently serving as CEO of Zschool. He is dedicated to building high-impact education programs that help professionals and organizations adapt to technological change and drive meaningful business outcomes. His recent book, Strategic AI, is written for non-technical leaders seeking a clear, practical understanding of how AI is reshaping decision-making and organizational strategy. With over 25 years of experience, Eric’s executive education programs have been delivered through more than 40 universities worldwide and featured in the New York Times. Before entering executive education, he built and sold a global marketing company with over 5,000 employees across 35 offices. Eric is also the author of Strategic Digital Marketing, used internationally as a university textbook. He holds degrees in Economics and Philosophy from the University of Pennsylvania and earned his JD and LLM in Taxation from New York University School of Law. |
What others say about the AI Driven Marketing Leadership Program
"The Overall Course was awesome, and all the speakers were very knowledgeable and interactive. I thoroughly enjoyed the Marketing Data & Analytics segment as it provided valuable insights into the proactive steps required for managing campaigns in real time."
- Sandesh S., Marketing Cloud Engineer
"This was an excellent program for me as a manager to understand the scope of the digital marketing campaigns that my teams will be initiating with my help. I feel that after I have taken the program, I can talk about its merits to my partners in my non-profits. The last module on marketing analytics was very interesting to know how data can be presented in an effective way for stakeholders to make intelligent decisions. To me, this was a very exciting program. The videos were energetic and pointed me to resources I could subscribe to. Having this online, I'm able to go back and replay all the videos that I want to dive deeper into. I think that's a great benefit."
- Yvette N., Sr. Project Manager
"I liked each of the modules. The speakers shared their expertise in a great way - easy to understand. The materials will be great assets going forward. The activities made me stop and think - but in great ways! Each module was great! Thanks to everyone involved in putting this program together! Great job!"
- Becky B., Vice President & Digital Marketing Strategy Manager
To learn more about the Ashland AI Driven Marketing Leadership Program and how it helps companies and executives, schedule a call with the program manager.