Transform Insights Into Impact With Competitive Strategies

Artificial intelligence is quickly becoming essential to how organizations compete and innovate. Yet many teams find themselves stuck testing individual tools without the strategy, structure or governance needed to scale AI effectively.

The Strategic AI Program is an executive-level experience designed to help leaders make confident, informed decisions about AI. Rather than focusing only on implementation, the program connects the capabilities of next-generation models with the operational discipline required to apply them responsibly and successfully.

Participants will learn how to turn AI insights into meaningful business impact while avoiding risks such as “shadow AI,” which can compromise data security and organizational alignment.

This program is not about learning to code, it is about learning to lead. Graduates leave with a clear blueprint for using AI as a sustainable, strategic advantage.

About the Strategic AI Program

Built for Strategic Leadership
The Strategic AI Program is designed for executives, operators and entrepreneurs who bear responsibility for competitive positioning and organizational transformation.

Move Beyond the Hype and Build Lasting Advantage

Technology evolves quickly, but strong strategy must endure. This program provides an evergreen foundation for leading with AI over the next several years — not just keeping up with the latest tools.

Rather than taking a “tool-first” approach that becomes outdated with every software update, we focus on core principles that help leaders confidently navigate emerging technologies. Participants learn how to move from experimentation to secure, governed AI use, reducing risks such as unapproved “shadow AI” adoption.

Our focus is on the pillars of AI-First Leadership: 

  1. Governance First: Risk frameworks, oversight protocols, and decision authority structures that scale with autonomous systems. Compliance becomes a competitive advantage.
  2. Workflow Architecture: Design intelligence into operations without disrupting existing performance. Augmentation strategies that preserve institutional knowledge while creating new capacity.
  3. Execution Infrastructure: Implementation roadmaps calibrated to organizational reality. Sequencing, stakeholder alignment, and resource allocation designed for durability across leadership transitions.

Developed by industry practitioners and grounded in the Strategic AI Playbook, this curriculum addresses the real-world challenges that often derail AI initiatives, from data security and workforce adoption to accountability and “black box” liability.

Graduates leave with more than knowledge. They gain a practical leadership framework for making high-stakes AI decisions with confidence.

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Who should attend?

This program is designed for leaders who carry strategic responsibility, including:

  • C-Suite and board members who evaluate high-stakes investments, defend governance structures, and align intelligence initiatives with fiduciary responsibility.
  • Product and program leaders who redesign delivery systems and customer experiences around intelligent automation without sacrificing quality or control.
  • Transformation executives who navigate organizational psychology, convert resistance into adoption, and stabilize performance through periods of structural change.
  • Founders and entrepreneurs who build intelligence infrastructure from inception. Establish competitive moats through architectural decisions that compound over time.

Prerequisites: Strategic curiosity and operational responsibility. No technical background required.

Enroll Today!

Investments: $4,995

  • Format: 8 weeks
  • Asynchronous Executive Education
  • Includes course materials & access to the Strategic AI Playbook

The future belongs to those who architect it. Secure your advantage.

Your Strategic AI Playbook

You will not leave this program with abstract theory. You will build and refine your own Strategic AI Playbook - a living governance and execution document tailored to your organization.

By the conclusion of Module 8, you will possess a board-ready portfolio of assets, including:

  • Operational Readiness Audit: Forensic assessment of data maturity, process integrity, and organizational capacity to absorb intelligent systems.
  • Governance & Risk Framework: Circuit-breaker protocols, bias mitigation strategies, and oversight structures that contain algorithmic liability.
  • Value Realization Roadmap: Sequenced implementation plan measuring strategic impact and financial outcomes, not technical outputs.
  • Workforce Transformation Plan: Human-machine collaboration patterns, role redesign strategies, and change management protocols.
  • Decision Architecture Map: Authority structures for AI-assisted decisions with explainability requirements and accountability chains.
  • Executive Defense Narrative: Board-level communication materials articulating strategy, risk management, and competitive rationale.
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Strategic AI and CX in Healthcare Curriculum

Strategic AI Curriculum

Each module produces concrete strategic assets. Theory converts to implementation through structured application.

Strategic AI Instructors

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Eric Greenberg

Eric Greenberg

Eric is an entrepreneur and author, currently leading Zschool as CEO. He's committed to providing the highest quality executive education programs to help professionals advance their careers and drive business success. His latest book, Strategic AI, is specifically tailored for non-technical leaders and decision-makers seeking to understand how AI is not just a buzzword, but a fundamental shift disrupting industries.

Eric is an accomplished AI instructor with a profound passion for blending the realms of AI and education. Through his mentorship and guidance, numerous AI enthusiasts have been inspired to pursue careers in this rapidly advancing domain. He actively collaborates with industry experts, leading research institutions, and AI organizations to stay abreast of the latest advancements in the field. Through his thought leadership, he contributes to shaping the future of AI by sharing insights, presenting innovative methodologies, and fostering fruitful collaborations.

With over 25 years of experience, his executive education courses have been delivered by more than 40 universities internationally. His programs have been featured in the New York Times and many are consider critical programs to several fortune 500 companies.

Prior to his involvement in executive education, Eric built and sold a successful marketing company with over 5000 employees and 35 offices. His book, Strategic Digital Marketing, has been translated into multiple languages and used as a textbook at several universities. He has a demonstrated passion for education, leadership, and entrepreneurship, and has presented at numerous conferences and events as an industry expert. Eric holds a degree in Economics from Wharton School of Business and a law degree from the New York University School of Law.

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Ira Greenberg

Professor Ira Greenberg

Professor Ira Greenberg is a pioneering educator, artist, and technologist at the forefront of creative computation and AI innovation. As Director of the Center of Creative Computation at Southern Methodist University and founder of Gogentic, one of the world’s leading firms specializing in the development of AI Agents for industry, he has spent over two decades bridging the gap between code and creativity, theory and application.

With a background spanning fine art and computer programming, Professor Greenberg is known for making complex computational ideas both accessible and transformative. His groundbreaking work explores how AI can augment—not replace—human ingenuity, and he has trained thousands of students and professionals to harness intelligent systems for real-world impact.

In the AI Agents of Change course, Professor Greenberg leads participants on a hands-on, visionary journey to build intelligent agents that solve practical problems in business and society. From designing workflow-enhancing automations to crafting ethical frameworks for AI decision-making, he brings a uniquely interdisciplinary lens—grounded in deep technical expertise, artistic sensibility, and philosophical insight.
A sought-after speaker, published author, and tireless innovator, Professor Greenberg is passionate about empowering individuals to become more irreplaceable in an AI-powered world.

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Carol Buehrens

Carol Buehrens

Carol is a Customer Experience (CX) Strategist, Author, Keynote Speaker and Educator. Her best-selling customer experience book, Happy R.A.V.I.N.G. Customers! provides practical advice to bring data-driven CX best practices to your own organization. She blends her deep understanding of customer-centricity with cutting-edge AI. With a passion for delivering exceptional customer experiences and a keen interest in emerging technologies, she has become a driving force in leveraging AI to transform and optimize customer interactions.

Carol has emerged as a leading figure in the field, dedicated to equipping individuals with the knowledge and skills to navigate this evolving landscape. She has developed innovative curriculum and training programs, empowering learners in the field of practical and creative use of AI technology. Her insights and expertise inspire fellow professionals to embrace AI as a strategic tool for enhancing customer satisfaction and building lasting relationships.

Her innovative teaching methodologies, characterized by interactive learning experiences, a learn-by-doing approach, and real-world case studies, have consistently garnered praise from students and professionals alike. Her dedication to staying abreast of the latest advancements in AI and her unwavering passion for education make her an invaluable asset to both students and professionals seeking to embrace the transformative power of artificial intelligence.

Carol has led numerous teams to success at large corporations, including Northrop, McDonnell-Douglas, Bechtel, Liberty Mutual, GE, Mercury Marine, and ICW Group Insurance Companies. Her passion in improving customer experiences has resulted in many industry awards, including the “CX Innovation Award” from the Customer Experience Professionals Association (CXPA), ICW Group CEO Award, and the Liberty Mutual Star Award. She has been listed in the top 20 of the Global Top 30 Gurus for Customer Experience since 2015, and is a Founding Member and Expert of the international Customer Experience Professional Association (CXPA).

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Stephene Klein

Stephene Klein

Stephene is a trailblazer whose academic and professional journeys stand as a testament to her relentless pursuit of excellence. She holds three master's degrees—an MBA, MPH, and MPHA—from Everglades University, Boca Raton, Florida, where she graduated summa cum laude, marking her place at the pinnacle of her class with an unrivaled 4.0 GPA. This academic titan not only delivered the graduate commencement keynote address, inspiring a crowd of over 1,000 attendees, but she is also a notable faculty member guiding the next generation of leaders. Her profound insights and wealth of knowledge have shaped countless C-suite executives, fostering excellence and innovation on a global scale.

​Outside of academia, Stephene has consistently made a global impact. As a recipient of the Global Vision Award for Brand Strategy in 2023, and a featured cover story of South Florida Magazine in 2021, she has etched her place in the global business echelons. Her dynamic role at Zschool, saw her spearhead over 300+ advisory board meetings, shaping the strategic direction for over 3,000 CxOs and senior executives worldwide.

​With more than 20 years of award-winning business development and engagement marketing experience, coupled with 15+ years of senior leadership roles, Stephene consistently drives sustainable revenue growth for leading global companies. Her extensive experience across multiple domains, including sales, marketing and partnerships, and her well-established global network, position her as a catalyst for success in complex business environments.

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Tiffany Craft

Tiffany Craft

Tiffany Craft is a global business leader specializing in international expansion, strategy, marketing, and advertising. She has successfully driven growth for brands like Calvin Klein across Latin America, Asia and Europe, leveraging cultural insights to boost international revenue.
With expertise in strategic partnerships, retail, media, and entertainment, Tiffany has developed innovative marketing initiatives that enhance brand engagement and visibility. Her ability to merge traditional and digital strategies has led to award-winning campaigns and impactful business growth. Tiffany excels in fostering partnerships, leveraging digital innovation, and integrating AI to enhance efficiency. A sought-after speaker and mentor, she champions a culture of belonging and strategic transformation in global business.

Instructor Team Contributors

 

Vikram Dias

Hello, my name is Vikram and I'm a dynamic, highly technical, hands-on Cybersecurity Executive with a wealth of knowledge and experience successfully completing new projects and programs that support information security, governance, risk, and compliance initiatives. I focus heavily on software quality assurance management and the launch of new applications that support business goals/objectives. I routinely assist clients in the healthcare, payor/provider, hospital, paper, forestry products, food service, packaging, transportation services, hospitality, medical device, and life sciences industries. I also build and lead talented teams of technology professionals through interactive training and mentorship programs.

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Wayne Garner

Wayne Garner

Senior Information Technology Leader with 20 years of technical expertise in distributed office and complex network environments. Demonstrates success in assessing environments, making expert recommendations, and implementing high-quality enterprise-level IT infrastructure plans. Manages sizable teams in constructing new environments and providing gold-standard IT management, support, and maintenance. Proven ability in connecting with clients to understand business needs and identify efficient, cost-effective solutions. Extraordinary management skills and detail orientation for cross-functional projects. Reputation for training and mentoring junior staff in a collaborative environment of continual learning. Having mechanical and technical expertise in distributed office and complex network environments, I am a Client Systems Administrator at Involta, a leading provider of secure and scalable IT solutions. I hold an MBA in Management Information Systems from Ashland University, where I gained skills in business analytics, data design, and business intelligence.

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John Fimiani

John Fimiani

John Fimiani is Chief Strategy Officer at Lamark Media. He was previously CEO and co-founder of Upward Brand Interactions, a post-digital agency focused on driving brand growth, elevating customer experiences and building employee engagement. His 35 years of marketing experience has helped him build successful brands in a range of business and consumer categories. John's unique insights create a guiding philosophy for progressive marketers seeking fresh thinking. His leadership has helped clients such as Procter & Gamble, HP, Starbucks, Clopay, Avient, ITW/Hobart, Sodexo, Eaton, Cleveland Clinic, Emerson, Mosaic, Curtiss-Wright and many others. John is an accomplished educator and frequent lecturer on strategic marketing topics at Miami, University of Dayton and Wittenberg Universities.

Mentor Team Contributors

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Prashant Kelker

Prashant Kelker

Prashant Kelker, Chief Strategy Officer at ISG (NASDAQ: III), leads technology strategy and sourcing across the Americas and DACH. He has advised global enterprises on self-driving programs, digital/IT portfolios, and AI strategies for major banks. Shaping ISG’s own blueprint, he bridges Americas and Europe, guiding firms to cut through hype, embrace innovation, and unlock business-technology value.

To learn more about the Ashland Strategic Artificial Intelligence Program and how it helps companies and executives, schedule a call with the program manager.

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