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Lead AI. Don't React to It.
AI is already reshaping marketing. The question is whether your organization is leading that change — or reacting to it.
Most companies are experimenting with AI tools. Very few are redesigning their marketing systems around AI.
AI Driven Marketing Leadership is built for professionals responsible for growth, performance, and transformation who need more than tactics. They need structure, governance and a roadmap.
About the AI Driven Marketing Leadership Program
The Ashland AI Driven Marketing Leadership program is designed for professionals who influence revenue, growth and organizational change, such as:
- Senior marketing and growth leaders
- Mid-career marketers stepping into strategic ownership
- Sales and business development leaders partnering on demand
- Marketing operations and transformation managers
- Cross-functional leaders implementing AI at scale
If you are responsible for outcomes, not just execution, this program is for you.
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Enroll Today!
8 Modules Online ($4,995)
- Enjoy self-paced learning & get your certificate in just a few weeks!
- Dive into hands-on projects & interactive discussion boards.
- Complete an optional Capstone Project to enhance your ROI.
- Collect the entire CX Portfolio & all course materials.
AI Driven Marketing Leadership Curriculum
Learn to build a durable advantage by: aligning AI initiatives to measurable business outcomes, preventing performance drift and reputational risk, designing AI-enabled acquisition and lifecycle systems and how to communicate AI strategy clearly to executive stakeholders. Don't miss this opportunity to transform your career – enroll now and start learning today!
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Explore how AI agents integrate into existing marketing systems and where leverage is gained or lost.
Focus Areas
- Diagnosing AI readiness across teams and workflows
- Identifying structural bottlenecks that prevent scale
- Mapping the lifecycle of AI-enabled marketing systems
Outcome:
Participants leave with a structured AI readiness blueprint tailored to their organization.
Reframe AI initiatives around measurable business impact rather than activity or experimentation.
Focus Areas
- Mapping AI efforts to revenue and growth objectives
- Eliminating vanity metrics and misaligned incentives
- Designing accountability and escalation models
Outcome:
Participants build a defensible outcome-to-metric framework aligned to executive priorities.
Redesign acquisition systems to increase speed while protecting brand equity and financial performance.
Focus Areas
- AI in paid media optimization and targeting
- Human-in-the-loop performance design
- Guardrails for high-velocity marketing
Outcome:
Participants develop a high-performance acquisition blueprint with risk controls built in.
Design AI-enabled personalization systems that increase relevance without eroding trust.
Focus Areas
- Predictive lifecycle triggers and automation
- Trust-first personalization design
- Consent, transparency, and ethical safeguards
Outcome:
Participants create a personalization governance model that balances growth and customer trust.
Move beyond content experimentation to structured creative systems that scale responsibly.
Focus Areas
- Designing generative content workflows
- Protecting brand voice at scale
- Creative quality assurance and oversight
Outcome:
Participants produce a creative operations redesign that increases velocity without sacrificing control.
Ensure AI accelerates systems rather than amplifies operational weaknesses.
Focus Areas
- Automation versus autonomy
- Detecting drift and system decay
- Designing resilient marketing infrastructure
Outcome:
Participants build a scalable marketing operations blueprint designed for long-term stability.
Establish disciplined oversight structures to mitigate AI-related risk.
Focus Areas
- AI risk identification and mitigation
- Bias, fairness, and regulatory considerations
- Disclosure, accountability, and trust frameworks
Outcome:
Participants draft a marketing governance playbook for responsible AI adoption.
Design the long-term transformation roadmap for AI-enabled marketing leadership.
Focus Areas
- Multi-agent marketing systems
- Talent and capability evolution
- Executive communication and change management
- Outcome:
Participants complete a board-ready 3-year AI transformation roadmap.
The capstone challenges participants to move beyond isolated AI initiatives and design a fully integrated marketing operating model.
Throughout the program, each module builds toward a cohesive portfolio that reflects real-world organizational complexity and strategic constraints.
Outcome
Participants graduate with a defensible, executive-level Marketing Systems Portfolio that can be used to:
- Communicate AI strategy clearly to stakeholders
- Align cross-functional teams around shared growth priorities
- Govern AI responsibly while increasing performance velocity
- Guide long-term marketing transformation
AI Driven Marketing Leadership Instructors
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Ira GreenbergProfessor, Director, Cofounder Ira Greenberg is a pioneering educator, creative technologist, and AI entrepreneur with more than 25 years of experience working at the intersection of creative computing, computational art, and emerging technologies. As Co-Founder of Gogentic.ai, he leads the development of AI-driven platforms for course creation, deployment, and agentic frameworks, focusing on adaptive learning systems designed for enterprise and executive education. An accomplished author, artist, and coder, Ira has written three influential books in the creative computing space, including a widely adopted textbook that has shaped generations of educators, artists, and technologists. His work bridges traditional fine art and AI-generated media, with exhibitions and sales of original AI artwork worldwide. As Lead Instructor in Agentic AI, Ira brings together technical fluency and creative insight, guiding leaders in the responsible design, deployment, and governance of AI agent systems that support innovation and strategic growth. |
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Eric GreenbergCEO, ZAI Institute Eric Greenberg is an entrepreneur, author, and executive educator, currently serving as CEO of Zschool. He is dedicated to building high-impact education programs that help professionals and organizations adapt to technological change and drive meaningful business outcomes. His recent book, Strategic AI, is written for non-technical leaders seeking a clear, practical understanding of how AI is reshaping decision-making and organizational strategy. With over 25 years of experience, Eric’s executive education programs have been delivered through more than 40 universities worldwide and featured in the New York Times. Before entering executive education, he built and sold a global marketing company with over 5,000 employees across 35 offices. Eric is also the author of Strategic Digital Marketing, used internationally as a university textbook. He holds degrees in Economics and Philosophy from the University of Pennsylvania and earned his JD and LLM in Taxation from New York University School of Law. |
What others say about the AI Driven Marketing Leadership Program
"The Overall Course was awesome, and all the speakers were very knowledgeable and interactive. I thoroughly enjoyed the Marketing Data & Analytics segment as it provided valuable insights into the proactive steps required for managing campaigns in real time."
- Sandesh S., Marketing Cloud Engineer
"This was an excellent program for me as a manager to understand the scope of the digital marketing campaigns that my teams will be initiating with my help. I feel that after I have taken the program, I can talk about its merits to my partners in my non-profits. The last module on marketing analytics was very interesting to know how data can be presented in an effective way for stakeholders to make intelligent decisions. To me, this was a very exciting program. The videos were energetic and pointed me to resources I could subscribe to. Having this online, I'm able to go back and replay all the videos that I want to dive deeper into. I think that's a great benefit."
- Yvette N., Sr. Project Manager
"I liked each of the modules. The speakers shared their expertise in a great way - easy to understand. The materials will be great assets going forward. The activities made me stop and think - but in great ways! Each module was great! Thanks to everyone involved in putting this program together! Great job!"
- Becky B., Vice President & Digital Marketing Strategy Manager
To learn more about the Ashland AI Driven Marketing Leadership Program and how it helps companies and executives, schedule a call with the program manager.