2020-2021 Academic Year
Business Analytics B.S.B.A Four-Year Guide
College of Business and Economics Course Rotation



2020-2021 Academic Year
Business Analytics B.S.B.A Four-Year Guide
College of Business and Economics Course Rotation

Turning Data Into Insight

Do you like seeing what you can learn from data? Are you passionate about helping organizations use their data to make good decisions? The Business Analytics program at Ashland University might be for you.

Businesses around the world are collecting more and more data, and need people to manage and interpret it. You’ll learn how to do this in the Business Analytics program, along with gaining the skills to communicate these insights for implementation across all levels of business.

What to Expect in the Business Analytics Program

Business analytics combines two essential business tasks: management and analysis of data, and interpreting the data to produce useful insights on organization performance. In the business analytics program, you’ll learn state-of-the-art software tools and techniques. You’ll also learn how to communicate what the data tell you to help managers incorporate those insights into organizational strategy.

Business Analytics Program Benefits

Our small classes and individualized attention will help you to:

  • Understand the role data plays in organizations
  • Clean, store, understand, and analyze data
  • Communicate insights from data, whether speaking, writing, or showing visual representations
  • Develop state-of-the-art software and programming skills, such as SAS, R, SQL, Tableau, Python, and Excel

Additionally, the skills you learn in Business Analytics combine very well with other majors and minors, including Marketing, Management Information Systems, Computers Science, Mathematics, Finance, Business Management, and Sport Management.

Core Curriculum

  • Data manipulation, statistical analysis, and statistical report-writing – Business Analytics I and II
  • Optimization and decision analysis – Management Science
  • Information gathering and reporting – Business Intelligence, Analytics, and Data Visualization

Database design and implementation – Database Management

Student Involvement

  • Internships
  • Consulting opportunities, for example with the Small Business Development

Business Analytics Career Outlook

Average Career Salary


Anticipated Career Growth

The Bureau of Labor Statistics estimates the need for data and business analysts to increase 14% from 2020-2024

Career Opportunities

  • Data Analyst
  • Data Scientist
  • Business Analyst
  • Management Analyst
  • Operations Research Analyst
  • Market Research Analyst
  • Financial Analyst
Student and professor discussing class work

Financial Aid

Financial Aid