Program Type
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Business Analytics Program Overview

In the Business Analytics program, you’ll learn to use state-of-the-art software tools and techniques to collect, manage and interpret data. You will develop plans for applying those insights to sustain and grow businesses. You’ll also gain the skills to communicate effectively across all levels of business. The skills you learn in this program combine very well with other majors and minors, including marketing, management information systems, computer science, mathematics, finance, business management and sport management.

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Delivery Format

In Person

Credit Hours


Time to Complete

4 years


How Do I Know if This Program Is Right for Me?

This program is ideal for anyone who:

  • Is a logical, analytical thinker.
  • Would like to forecast trends and event outcomes.
  • Likes solving problems, testing hypotheses and/or tinkering with software.
  • Enjoys turning data into visual graphics that tell a powerful story.
  • Is comfortable doing some math and working with statistics.
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Learning Experiences

You can look forward to: 

  • Small classes in which you get individual attention from your professors.
  • Faculty with real-world analytics experience.
  • Using state-of-the-art software tools, techniques and programming skills to aggregate and analyze data in our hands-on lab.
  • Learning to communicate your insights both visually and verbally.
professor teaching to student

Sample Curriculum

For additional information about the Business Analytics curriculum, view the Four-Year Curriculum Guide and Academic Catalog.

Choose Ohio First Scholarship

Ashland University has been awarded a grant from the state of Ohio to provide Choose Ohio First Scholarships to outstanding students in a variety of majors. Four programs in the Dauch College of Business & Economics are eligible for this scholarship: Business Analytics, Management Information Systems, Industrial and Systems Engineering and Supply Chain Management. These scholarships support academically strong students who plan to continue to graduate school or employment in STEM industries after completing a bachelor’s degree. Students can receive $3,000 per academic year for four years.

Eligibility Requirements: 

  • Enrolled in one of AU's Dauch College of Business & Economics COF programs of study: Business Analytics, Management Information Systems, Industrial and Systems Engineering or Supply Chain Management
  • ACT score of 25 or higher; or SAT score of 1200 or higher
  • High school GPA of 3.5 or higher
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Can You Give Me a Glimpse of My Future?

Armed with robust analytical skills, you'll navigate through complex business landscapes, uncovering valuable insights that drive innovation, efficiency and strategic growth. Your journey will lead you to diverse career opportunities across industries, where your expertise will be in high demand, shaping the future of businesses worldwide.

Contact Information

Jeffrey Russell
Jeffrey Russell, Ph.D.
Chair, Economics, Finance, Business Analytics  Departments
Associate Professor of Economics
201 Dauch College of Business and Economics