Degree
B.S.B.A.
Program Type
Undergraduate
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Business Analytics Program Overview

In the Business Analytics program, you’ll learn to use state-of-the-art software tools and techniques to collect, manage and interpret data. You will develop plans for applying those insights to sustain and grow businesses. You’ll also gain the skills to communicate effectively across all levels of business. The skills you learn in this program combine very well with other majors and minors, including marketing, management information systems, computer science, mathematics, finance, business management and sport management.

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Learning Experiences

You can look forward to: 

  • Small classes in which you get individual attention from your professors 
  • Faculty with real-world analytics experience
  • Using state-of-the-art software tools, techniques and programming skills to aggregate and analyze data in our hands-on lab
  • Learning to communicate your insights both visually and verbally
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How to Know If This Major Is Right for You

This program is ideal for anyone who:

  • Is a logical, analytical thinker
  • Would like to forecast trends and event outcomes
  • Likes solving problems, testing hypotheses and/or tinkering with software
  • Enjoys turning data into visual graphics that tell a powerful story
  • Is comfortable doing some math and working with statistics
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Graduate Outcomes

Business analysts are some of the most sought-after and valued people in the workplace. In fact, the U.S. Bureau of Labor Statistics projects faster growth in this field than the average for all occupations. Specifically, between 2020 and 2030 the need for business analysts and other data scientists is expected to grow by 30 percent.

The following table shows the median salary for various career paths in Business Analytics.

Business Intelligence Analysts
$81,140

Computer and Information Research Scientists
$102,190

Computer and Information Systems Managers
$120,950

Average Salary

Entry level: $55,793

Mid-career: $87,695

Database Architects
$81,140

Data or Intelligence Analysts
$74,300

Statisticians
$75,560

Note: Data for this table was obtained from the Occupational Information network (O*NET) under sponsorship of the U.S. Department of Labor/Employment and Training Administration (USDOL/ETA).

Sample Curriculum

View the Academic Catalog for complete degree requirements.

Contact Information

Jeffrey Russell
Jeffrey Russell, Ph.D.
Chair, Economics, Finance, Business Analytics Departments; Associate Professor of Economics
201 Richard E. and Sandra J. Dauch College of Business and Economics