Image
College
Degree
B.S.B.A.
Program Type
Undergraduate
Have Questions?
Business Analytics Program Overview
In the Business Analytics program, you’ll learn to use state-of-the-art software tools and techniques to collect, manage and interpret data. You will develop plans for applying those insights to sustain and grow businesses. You’ll also gain the skills to communicate effectively across all levels of business. The skills you learn in this program combine very well with other majors and minors, including marketing, management information systems, computer science, mathematics, finance, business management and sport management.
Image
Is a Career in Business Analytics Right for You?
This program is ideal for anyone who:
- Is a logical, analytical thinker.
- Would like to forecast trends and event outcomes.
- Likes solving problems, testing hypotheses and/or tinkering with software.
- Enjoys turning data into visual graphics that tell a powerful story.
- Is comfortable doing some math and working with statistics.
Image
Learning Experiences
You can look forward to:
- Small classes in which you get individual attention from your professors.
- Faculty with real-world analytics experience.
- Using state-of-the-art software tools, techniques and programming skills to aggregate and analyze data in our hands-on lab.
- Learning to communicate your insights both visually and verbally.
Image
Sample Curriculum
For additional information about the Business Analytics curriculum, view the Four-Year Curriculum Guide and Academic Catalog.
First Year
Information Technology
Introduction to Management
Principles of Marketing
Financial Accounting
Financial Management
Second Year
Business Analytics I & II
Business Communication
Business Intelligence, Data Analytics and Visualization
Managerial Accounting
Operations Management
Third Year
Management Science
Business Communication
Fourth Year
Business Law I
Senior Seminar
Choose Ohio First Scholarship
Ashland University has been awarded a grant from the state of Ohio to provide Choose Ohio First Scholarships to outstanding students in a variety of majors. Four programs in the Dauch College of Business & Economics are eligible for this scholarship: Business Analytics, Management Information Systems, Industrial and Systems Engineering and Supply Chain Management. These scholarships support academically strong students who plan to continue to graduate school or employment in STEM industries after completing a bachelor’s degree. Students can receive $3,000 per academic year for four years.
Eligibility Requirements:
- Enrolled in one of AU's Dauch College of Business & Economics COF programs of study: Business Analytics, Management Information Systems, Industrial and Systems Engineering or Supply Chain Management
- ACT score of 25 or higher; or SAT score of 1200 or higher
- High school GPA of 3.5 or higher
Image
Can You Give Me a Glimpse of My Future?
Armed with robust analytical skills, you'll navigate through complex business landscapes, uncovering valuable insights that drive innovation, efficiency and strategic growth. Your journey will lead you to diverse career opportunities across industries, where your expertise will be in high demand, shaping the future of businesses worldwide.
Business analysts are some of the most sought-after and valued people in the workplace. In fact, the U.S. Bureau of Labor Statistics projects faster growth in this field than the average for all occupations. Specifically, over the next decade the need for business analysts and other data scientists is expected to grow by more than 30 percent.
The following list shows the median salary for various career paths in Business Analytics:
- Business Intelligence Analysts: $90,070
- Computer and Information Research Scientists: $123,010
- Computer and Information Systems Managers: $162,280
- Database Architects: $127,230
- Data or Intelligence Analysts: $79,770
- Statisticians: $88,170
Note: Salary data was obtained from the Occupational Information network (O*NET) under sponsorship of the U.S. Department of Labor/Employment and Training Administration (USDOL/ETA).
The general responsibilities across these roles involve leveraging data and technology to inform decision-making and drive organizational success. This includes tasks such as gathering and analyzing data, developing reports and visualizations, designing and implementing systems, conducting research, and communicating findings to stakeholders. These professionals often collaborate with cross-functional teams to understand business needs and provide data-driven insights that contribute to strategic planning and operational efficiency. Additionally, they may be responsible for ensuring data integrity, security and compliance with relevant regulations.
These professionals are highly sought after by a variety of organizations across industries that rely on data-driven decision-making to optimize their operations and achieve strategic goals. Potential employers could include:
- Corporations and Businesses
- Consulting Firms
- Government Agencies
- Nonprofit Organizations
- Research Institutions
- Startups