Digital Marketing MBA Specialization Overview

Be the stand-out, innovative marketer companies and organizations need.

Professionals who master the art and science of digital marketing have an advantage that can help them better compete for sought-after jobs. The specialization in Digital Marketing introduces students to the skills needed for success in the digital marketing field- social media, digital, and mobile marketing. Students will work on various simulations, create ads, and monitor/interpret results. The digital marketing curriculum will include PPC, SEO, web development, and email marketing.

MBA students in classroom

Potential Jobs in the Digital Marketing Field

Frequently Asked Questions

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